The Right Way to Design Vehicle Wraps

by : Ron Avigad

There are basically three things you need to consider before deciding what to print on a vehicle wrap. First, how big is the vehicle and how does its contour slide? Second, given the surface you will be working on, what kind of graphics or designs would best fit the space? And, third, what is the purpose of the wrap?

Assessing the surface

You cannot design a wrap if you do not know what type of vehicle it is going to be installed in. The shape and size of the unit is very important. For instance, if you're dressing a truck, you will need a larger sheet of self-adhesive vinyl. But if you're dressing a motorcycle, then you get to save money by printing on small sheets.

Deciding on the design

Let's say you would like to showcase your flower shop on the wrap. Will you have enough working space to fully print a colorful bouquet, or will too many flowers turn your the wrap into an eyesore on the road? If you have a small space, perhaps just your company's logo will do, or a digital print of one or two of your most sophisticated products.

What is it for?

If you're planning to market your business using a vehicle wrap, then you might consider keeping it as simple as possible. You want an ad that will command the attention of the people around it. However, if you put in too many things on a mobile advertisement, you might distract drivers and cause accidents on the road. Limit your copy and graphics to visually digestible levels. To effectively market your product, what you need is catch-all, not a list of your services in full regalia.

In sum, while what you put on a vehicle wrap is your call, you have to be responsible enough to realize that it will be rolling around town and catching attention. It's good to be the talk of the town, but when it starts getting destructive to others, then that's a different story.