Mazda: Zooming Its Way to the Top

by : Kraig Johanssen

Any aftermarket parts need ads for them to be recognized and purchased by the public.

In the case of Mazda, it is definitely making a good work in the aftermarket industry. Their cars and parts are further made better through the effectiveness of their seemingly never-ending advertising gimmick.

They make product campaigns that have persuaded the public a lot. They have come to define the performance elegance, the corporate philosophy, the very heart and soul of Mazda style, engineering and design - things which a good advertisement must convey. In effect, their customers interpret their products as never nor ugly or boring.

The company's success in ads and sales are primarily because of their products such as the entry-level Mazda3, which was second to the Honda Civic in Canadian sales; the Mazda6, fashionable in whatever configuration, from wagon to hatchback to sedan; the MX-5 Miata that is always evolving and perennially; the RX-8 four-seater sports car rotary-powered and still one-of-a-kind in the industry; the ever stylish Mazda5, which is very practical for family use; the CX-7 and CX-9, which recently debuted and two of the best-looking crossovers in the market; and future products such as the Hakaze, the Nagare and the Ryuga concepts.

The whole "zoom, zoom" concept, according to Mazda is an accent on peculiar design, functionality and, especially, handling and driving performance. And for the company, the Mazda Speed division spells out that spirit.

Formed in 1983, Mazda Speed is the performance wing of the company. A Mazda Speed entry gave Mazda the first and only overall Le Mans victory by a Japanese automaker in 1999. The following year, the FIA changed the rules. It banned rotary engines. So in 1993, Mazda Speed started paying more attention to its aftermarket accessories. In 2002, they started to produce special edition performance versions of existing models in the market.

Mazda invited Canadian some automotive journalists just recently to the Dunnville Autodrome, which is a race facility in Ontario. This is to further explore the performance edge of the models and accessories of Mazda Speed with the premises "How does a Mazda Speed model perform in comparison to the original stock model?" and "what differences can you make by bolstering a Mazda Speed version even further with more go-fast add-ons and fixes from the Mazda Speed accessory list?"

The model Mazda6 comes with a 212 hp 3.0-litre V6, five -speed manual, and 18-inch alloy wheels. It has a starting price of $28,595, quite ok for its sporty attributes.
On the other hand, the MazadaSpeed6 has a 270 hp, turbo-powered 2.3-liter, 6-speed manual, AWD, Limited Slip, stability control, wider track, lowered ground clearance, bigger brakes, fatter stabilizer bars, Mazda Speed 18-inch alloy wheels. It has a starting price of $35,995.

A modified MazadaSpeed6 has performance accessories with forged aluminum wheels ($2,797), a 2.5-inch diameter powdered aluminum cold air intake ($416) and a sport spring kit ($383).

The Mazda Speed models may come with a complete package of performance improvement and the additional tweaks and applications can still make a notable difference in power, ride and handling.

Through the Mazda Speed accessories, the white marble Mazda MX-5 and other stock vehicles can now be improved to achieve higher level of performance. The additions of cold air intake, that is sporty and a sport spring kit were improved by the cosmetic and airflow enhancements of a rear spoiler, front air dam, rear under skirt and side sill extensions.

All these added accessories plus an optional performance package that includes limited slip differential, directional stability control and sport suspension with Bilstein shock absorbers total to $34,195.

Indeed, aftermarket parts are useful to any type of car. They bring enhancements with assured improved performance, comfort, handling and driving experience.

About Mazda Motor Corporation

A Japanese automotive manufacturer, Mazda is based in Hiroshima, Japan. The company is expected to produce 1.25 million vehicles per year as of 2006. Its sales are evenly divided among Japan, Europe and North America.

Thirty three point four (33.4) percent of Mazda's controlling interest is owned by Ford Motor Company.