What is PPC (pay Per Clicks?)
by pntglobal.Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they ...
Answers Services Abandon By Google
by Subhash.Google Inc. doesn't have all the answers-a fact underscored by the Internet search leader's decision to abandon a 4-year-old service that hired researchers to field questions on everything from school homework to sports trivia. The retreat, announced...
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Link Sharing Does not Work
by Fyneworks.That might sound a bit dramatic but no, it does not. I've been doing some research (during the early hours of the morning) and I'm amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.I must admit, I ...
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Search Engines - Buying Keywords - Inside Story
by annaya rana.Buying Your Keywords to appear in Browser Address Search Bars - It seems like about two or three times per month we get a phone call that extol a 'sure-fire' way to drive key word directed traffic to your law firm's website. At first blush the pitch ...
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PDF Search Engine: 2D Searches
by Sam Miller.PDF, which is an acronym for portable document formant was initially developed by Adobe Systems beginning in 1993.? Its primary purpose was to represent two dimensional documents in a way that was independent both of the device and the display resolu...
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SEO Terms For Beginners
by Adam White.A newbie is someone who is new to something and SEO stands for Search Engine Optimization. So if this is you, here are some terms you will be hearing and need to be familiar with.A couple of years ago, SEO did not even exist, so in some way we are al...
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Copywriting Makeover
by Karon Thackston.Gigmasters.com is a database site that allows visitors to search for any number of entertainment options then book them directly from the site. They segmented their target audience by the events visitors would book entertainment for (i.e., wedding en...
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Creative Website Copywriting
by Peter Wise.The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. You see, as well as being y...
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Black Hat SEO Versus White Hat SEO
by Karra Maxim.Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?White hat SEO is the angelic version of optim...
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12 Months Without SEO
by Roy Thomsitt.It is more than a year now since I concluded that Search Engine Optimization (SEO) was, or was soon going to become, a waste of time. I had already, 6 months before then, said farewell to spending an hour a day working on getting reciprocal links.Wha...
Top Tips For SEO
by Richard D S Hill.SEO = search engine optimization. Good search results are essential to your site. Many people do not go beyond the first page of the results pages so you need to ensure that your site is search engine optimised or you wont get any traffic never mind ...
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SEO Cat-And-Mouse
by Sam Vogel.A constant cat-and-mouse game between the major Internet search engines and search engine optimization (SEO) companies has an interesting result: As these two groups try to psych each other out to beat the other's system, search capabilities are cons...
An SEO Tip - Pay Attention To Your Imbedded Links!
by Danny Wirken.Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other ...
Learning SEO
by John Samuels.Search engine optimisation is the latest industry to hit the news, and is a rapidly growing sector. In depth knowledge in this area opens the door to you either sourcing out your skills to business in order to help them increase their online presence...
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Know Your Goal In SEO
by Danny Wirken.A search engine optimization (SEO) service aims to make your website more search engine ready or friendly; optimize the web pages for targeted and highly relevant keywords; increase the over-all visibility of your website on the major search engines;...
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