Editorials » Business Resources » Marketing Guide

How to Spellbind your Prospects in 10 Seconds!
Topic : Advertising Techniques & Promotional Advertising
by Jaruda Boonsuwan.You've got yourself 10 seconds to HOOK your prospects or LOSE them! If you can't make them interested in 10 seconds, there's a good chance you'll lose them forever. So, you'd better shoot it right an...
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Maximum Marketing - Minimum Budget
Topic : Tools for Marketing : Marketing Tool & Marketing Tools
by Bonnie Jo Davis.Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a pr...
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How To Use the Multiplier Effect in Web Marketing
Topic : Improve Site Traffic : Increase Site Traffic & Site Traffic
by Michael Southon.One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? Th...
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7 Killer Ways To Increase Your Online Sales
Topic : Increase Website Traffic : Increase Traffic & Web Traffic
by Tony L. Callahan.Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?" Online selling is essentially a numbers game. The more visitors to a site, the more sales t...
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Winning the Search Engine Wars!
Topic : Search Engine Marketing : Search Engine & SEO Marketing
by Lee Traupel.Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that...
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Developing a Winning e-Commerce Strategy
Topic : Business Ecommerce Solutions : E-commerce Solutions & E-commerce
by Lee Traupel.One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the...
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Absolute Top Five Search Engine Marketing Myths Uncovered!
Topic : Search Engine Advertising : Advertising & Search Advertising
by Lee Traupel.It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for go...
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Speed Kills on the Web!
Topic : Online Marketing Tool : Marketing Methods & Marketing
by Lee Traupel.I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were compa...
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9 More Writing Tips for Successful Email Marketing
Topic : Email Marketing Solutions : Email Marketing & Marketing Solution
by Steve Slaunwhite.A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful pr...
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How To Rescue Your Graphic Design Project When All Else Fails
Topic : Graphic Design Tips : Graphic Design & Graphic Design Art
by Dali Bahat.Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, t...
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Online Advertising Sinks into the Abyss!
Topic : Advertising on Website : Website Advertising & Advertise Website
by Lee Traupel.Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepre...
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The New Marketing Landscape
Topic : Business Plan Outline : Business Plan & Business Outline
by Lee Traupel.Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marke...
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Marketing Trends from the Digital Frontlines
Topic : Website Marketing Plan : Web Marketing & Marketing Planning
by Lee Traupel.The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting to charge f...
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Marketing to Today’s “Distracted” Consumer
Topic : Marketing Advertising Strategy : Campaign Strategy & Advertising
by Lee Traupel.The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid...
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Maximizing ROI via Web Site Traffic Analysis
Topic : Website Traffic Report : Website Traffic & Traffic Report
by Lee Traupel.We are clearly well past the innocent “golden age” of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web sit...
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Marketing Maxims for Today’s Challenging Times
Topic : Advertising Marketing Plan & Marketing Advertising
by Lee Traupel.These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering global economy. 1. Don’t stop advertisin...
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LookSmart Not Small Business Friendly
Topic : Small Business Marketing : Small Business & Business Marketing
by Lee Traupel.There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Dig...
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The Key to a Successful Affiliate Program
Topic : Best Affiliate Program : Affiliate Program & Affiliate Software
by Michael Southon.Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card. On one side was a riddle that didn't make much sens...
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If You Respect Them, They Will Buy -- Closing the Sale
Topic : Closing the Sale : Sales Techniques & How to Close a Sale
by Jian Wang.We've all had the unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted the product, but after being pushed into buyi...
Similar Editorials : Eli Deserves More Respect

Writing Headlines
Topic : Headlines for Websites : Headlines & Headline
by Robert Boduch.Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into yo...
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The Happy Jar
Topic : Make Someone Happy : Being Happy & Show Appreciation
by David Leonhardt a.k.a. The Happy Guy.I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches. ...
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Fast Forwarding your Business with Instant Messaging
Topic : Corporate Instant Messaging : Corporate IM & Instant Messaging
by Lee Traupel.Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily ...
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E-Mail Newsletter Marketing Essentials
Topic : Internet Marketing Newsletter : Internet Newsletter & Newsletter
by Lee Traupel.If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to i...

Driving Qualified Traffic Using Directories
Topic : Web Page Directory : Website Directory & Web Directory
by Lee Traupel.Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to revi...
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All Along the Digital Watchtower
Topic : Web Based Marketing : Web Site Marketing & Interactive Marketing
by Lee Traupel.It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said ...
Similar Editorials : Digital Vs

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