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Editorial Calendars: A Key to Business Publicity
Topic : Online Network Marketing & Marketing on the Internet
by Bill Stoller.Editorial Calendars: A Key to Publicizing Your Business by: Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp What is the one...
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Message Board Marketing
by Sean Burns.One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your ...
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Absence Makes the Heart Grow Fonder…
by Janice D. Byer, MVA.However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like ‘Out of Site, Out of Mind’. Your existing clients are your most important business assets. T...
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The Power of Word of Mouth
by Janice D. Byer, MVA.Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Sham...
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Shameless Self-Promotion
by Janice D. Byer, MVA.Hi! My name is Janice Byer and I am the owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). I am the winner of several prestigious awards (information is on our websit...
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Feature Your Benefits
by Janice D. Byer, MVA.Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic...
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Is Your Ezine Being Zapped?
by Michael Southon.About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up to be th...
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Sales Letter Writing Tips
by Joanne L. Mason.Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products o...
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Press Release, An Alternative For Paid Advertisement. Step 1
by Emma okafor.What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publi...
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How to Build a Worldwide Distributor Network
by Emma okafor.When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only s...
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Time Your News Release For Maximum Publicity
by David Leonhardt."Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. "You have mail....
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Marketing Help
by Mitchell Gooze.Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem...
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Forget Conventional Marketing - Embrace the Web!
by Lee Traupel.Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to th...
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New Realities for E-Mail Marketing
by Lee Traupel.Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to...
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Fundamental Strategic Marketing Mistakes to Avoid
by Lee Traupel.This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in th...
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What Your Competition Knows About Traffic
by Kari Freckleton.Need more traffic? There's a lot you can learn from spying on your competition. Your competition has traffic sources that you can easily swipe by following these steps. Step One: Who should you spy ...
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Outsourcing your Web Marketing
by Philippa Gamse.The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather ...
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Best Approach For Free Advertisement
by Emma Okafor.Best approach for free publicity. Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications...
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Can Media Coverage Build An Online Business? You Bet It Can!
by David Leonhardt.As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. ...
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Share Ad Expenses to Boost Profits
by Will Dylan.The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertis...
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Small Business Marketing, According to Seinfeld
by Will Dylan.What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as “Man...
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10 Easy Tips to Improve Your Ezine
by Terri Seymour.Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many...
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Smashing the Myth of the Press Release
by Bill Stoller.A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a ...
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When the Clock Strikes Twelve!
by Jaruda Boonsuwan.I just finished reading another sales copy ending with the Deadline Marketing! And it's the sixth I see today saying "If you order by midnight, blah blah blah...." I'm sure you've seen it. And I'm su...
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The New 5 Ps!
by Jaruda Boonsuwan.NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with. Here I'm NOT referring to Product, Price, Place, Promotion and Package! But I'm talking about the FR...

 
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