Editorials » Business Resources » Marketing Guide

A Newsletter Is Worth A Thousand Words – Part 2
Topic : Write a Newsletter : Newsletter Design & Newsletter Content
by Janice Byer, CCVA, MVA.In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to include, where...
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A Newsletter Is Worth A Thousand Words – Part 1
Topic : Design a Newsletter : Newsletter Format & Marketing Strategy
by Janice Byer, CCVA, MVA.There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help. O...
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Image is Everything!
Topic : Customer Retention Strategy : Marketing Material & Marketing Ideas
by Janice Byer, CCVA, MVA.Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a trem...
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Using Your Web Site to Grow Your Business
Topic : Business Sales Online : Market Business Online & Online Sales
by Charlie Cook.A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she ...
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Top 3 Free Marketing Techniques
Topic : Free Online Marketing : Free Marketing & Website Marketing
by Mike Mclaughlin.If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. #1. Articles: An example of using articles to promote your webs...
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Single or Double Opt--In?
Topic : Best Mailing List : Opt-In List & Online List
by F. Terrence Markle.Single or Double Opt--In? You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At...
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Negotiating Tactics
Topic : Tips on Negotiating : Negotiation Skills & Negotiating Tactics
by Richard Cunningham.Counter one of the classic negotiating gambits by addressing it directly. You’ve assembled a brilliant sales proposal for a new client and when you arrive to the meeting to hammer out the final detai...
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Affiliate Marketing Tip
Topic : Affiliate Marketing Website : Affiliate Products & Affiliate Marketing
by Radhika Venkata.1. Your Own web site: Most affiliates put a redirect link directly to their affiliate product. It is not such a good practice. Register a domain that closely resembles your affiliate product websit...
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The Brand Called You
Topic : Building a Brand : Brand Management & Power Brands
by Steven Van Yoder.Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opi...
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Proactive High Performance Teamwork
Topic : Importance of Teamwork : Teamwork Skills & Good Customer Service
by Livvie Matthews.Proactive High Performance Teamwork is made up of nine proactive components and will provide the growth you are seeking in your practice. Two of the nine components are Performance and Opportunities...
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Perception … What Are Your Patients REALLY Hearing?
Topic : Effective Customer Service : Communication Skills & Good Service
by Livvie Matthews.Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality! For example, lets look at broken ap...
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Know The Fundamentals To Success
Topic : Successful Internet Marketing & Internet Marketing Success
by Tomas Loden.Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4 years, I have earned some money here a...
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Dumb Money And Smart Money
Topic : Internet Marketing Online : Online Marketing & Online Marketing Strategy
by Tomas Loden.One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business. This internet marketing "stuff" has been a God send for m...
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Written vs. Audio Marketing?
Topic : Effective Marketing Strategies : Visual Marketing & Audio Marketing
by Jeremy Gossman.Are you ready for some interesting figures? * People remember only 10% of what they read * People remember only 20% of what they hear * But people remember 50% of what they both read and hear! ** And...
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Writing Powerful Effective Solo Ads
Topic : Award Winning Ads : Advertising Strategies & Solo Advertising
by Steven Boaze.Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams...
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The Nine Warning Signs that You need a Sales Video
Topic : Corporate Video Production : Marketing Promotion & Promotion Strategy
by Marie-Claire Ross.Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative...
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“How and Why Do Women Buy?
Topic : Psychology of Women : Women Shopping & Female Shopping
by Kare Anderson.A woman wanted a cell phone that would work anywhere, not rack up high roaming fees, and be "cute," according to Martha Barletta, author of _Marketing to Women: How to Understand, Reach, and Increase...
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“The 9 WORST Internet Marketing Mistakes
Topic : Marketing Mistakes & Marketing Problems
by Talbert Williams.Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of “how to” advice applies to many online ...
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Great Brands Depend on Attention to the Brand Architecture
Topic : Marketing a Brand : Brand Marketing & Brand Architecture
by Richard Cunningham.Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture, a building that looks great and catches your attention is p...
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Good Vibes/ Bad Vibes
Topic : Peace and Harmony : Inner Calm & Spiritual Healing
by Maggie Wahls.Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your hou...
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What Is Your Marketing Really Costing You
Topic : Low-Cost Marketing : Marketing Costs & Marketing Expenses
by Charlie Cook.Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maxi...
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Start Your Own Ezine Newsletter & Profit!
Topic : Start a Newsletter : Start Ezine & Starting Businesses
by Steven Boaze.The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want t...
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Make Your Prospects Say Yes!
Topic : Sales Presentation Skills : Sales Presentation & Sales Technique
by Carl Brown.6 Secrets to Stellar Sales Presentations Every sale is won or lost in the presentation. Regardless of product, industry, or market every sale has the same basic components: A prospect who wants a pro...
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Review of EzineAnnouncer
Topic : Ezine Advertising : Automated Submission & Website Submission
by Bonnie Jo Davis.The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and jus...
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How To Start A Mail Order Business
Topic : Mail Order Business : Advertise Your Business & Promote Business
by Richard Glanville.The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you sen...
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