Editorials » Business Resources » Marketing Guide

Free Ezine Advertising That Works!
Topic : Free Ezine Advertising : Ezine Articles & Ezine Marketing
by Neil Moran.When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that. One of the best ways to get free traffic to your...
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How to Get People to Read Your Ads Like CRAZY!
Topic : Increase Website Traffic : Popular Ads & Good Advertising
by Neil Moran.Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It's...
Similar Editorials : Crazy Gift

El Marketing, Das Marketing, Le Marketing
Topic : Free Website Translation : Website Translation & Marketing Languag
by A. Raymond Randall, Jr..While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my marketing efforts to serve these visitors effectively in their native tongue?...
Similar Editorials : PPC Marketing

Testosterone Free Marketing for Women in Business
Topic : Women Entrepreneurs : Women Entrepreneur & Female Marketing
by Denise Michaels.Are Your Lack of Marketing Skills Holding You Back From the Success You Deserve? Secrets of Success for Women Entrepreneurs Who Would Rather Get a Bikini Wax than Market Their Home-based Business By ...
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5 Ways to Generate Leads with Your Web Site
Topic : List of Buyers : Prospect Business & Buyers Online
by Charlie Cook.If you sell services one of the biggest challenges is identifying qualified prospects who want what you have to offer and are ready to buy. It is possible to waste time on cold calls and other market...
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12 Sure-Fire Steps To Improve Your Retail Sales
Topic : Increase Retail Sales : Increase Sales & Increasing Sales
by Bob Nelson.The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wron...

Successful Sales People Know Which Differentiators Matter
Topic : Success in Sales : Successful Salespeople & Sales Success
by Richard Cunningham.Know where to focus. Not everyone evaluates product solutions with the same decision criteria. When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you ...
Similar Editorials : Successful Sales Strategies

To Survey Or Not To Survey
Topic : Take A Survey : Appropriate Assessment & Online Surveys
by Dave Weeks.I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business.It's really about what people who visit my website want. For awhile I didn...
Similar Editorials : Printers Survey

Should You Write a Book?
Topic : Writing A Book : Be An Author & Published Author
by Steven Van Yoder.One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived...
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A Corporate Facelift With Sound Bytes
Topic : On Hold Advertising : On Hold Messages & On Hold Music
by R.J. Paradee.If Baby Boomers can get botox and tummy tucks, then why don’t companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don’t ...
Similar Editorials : Sound Like Your Situation

Creating a Successful Affiliate Program
Topic : Online Affiliate Program : Affiliate Program & Affiliate Marketing
by Grady Smith.There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic ...
Similar Editorials : Affiliate Program

Are You Marketing to Your Potential?
Topic : Internet Marketing Tips : Online Marketing Tips & Marketing Tips
by Charlie Cook.Many small business owners struggle to grow their businesses only to find themselves stuck in a morass of marketing, management and delivery tasks. As your business becomes more complex and time cons...
Similar Editorials : Reaching Your Potential

E-Newsletter Layout: Add White Space to Improve Readability
Topic : Write a Newsletter : Newsletter Content & Newsletter Layout
by Richard Cunningham.White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s tempting to pack a business e-newsletter tight with content. After all...

Tips for Increasing Your Profits with Gift Certificates
Topic : Handmade Gift Cards : Gift Cards & Gift Certificate
by Rena Klingenberg.Offering gift certificates is an excellent way of increasing sales by solving your customers’ gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose...
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Top 3 Free Marketing Techniques
Topic : Free Marketing Techniques : Free Marketing Strategies & Marketing Expert
by Michael Mclaughlin.If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. #1. Articles: An example of using articles to promote your webs...
Similar Editorials : Free Marketing Tips

Positioning For Success:
Topic : Professional Advertising Agency : Professional Advertising & Advertising Professionals
by Ed Newman.According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the fi...
Similar Editorials : Positioning for Profits

Measure for Measure
Topic : Investment Performance Measurement : Investment Analysis & Calculating Return
by Ed Newman.Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens? There may be leagues where it doesn’t matter whe...
Similar Editorials : Successful Beyond Measure

The Most Important Question To Ask About Your Web Site!
Topic : Website Design Requirements & Business Objective
by Martin Gateshill.When you design a website how do you start ? Do you start with the banner graphics at the top, or the order page or maybe the sales letter ? All of those are areas that have to be created but they're...
Similar Editorials : Common Question

Public Relations Strategies
Topic : Public Relations Strategy : PR Marketing & Campaign Marketing
by Richard Cunningham.Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition has received. One of the first steps in defining a public...
Similar Editorials : Public Relations Mixup

Balancing Your Promotions
Topic : Types of Promotion : Business Style & Advertising Types
by Larry Johnson.Promotion of your online business may take a variety of directions. Some will bring more success than others. Every one is important to consider when you are trying to open the door to visitors...
Similar Editorials : A Balancing Act

Make the Media Your Friend
Topic : Power of Media : Media Power & Media Usage
by Sue and Chuck DeFiore.The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your b...
Similar Editorials : Media Kit

Is Your Marketing Message Holding You Back?
Topic : Strategic Marketing & Marketing Message
by Charlie Cook.Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wro...
Similar Editorials : Holding Back the Years

How to Get Started on Your Marketing Plan
Topic : Writing Marketing Plans : Marketing Planning & Marketing Development
by Bobette Kyle.When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business an...
Similar Editorials : Getting Started

The Truth in Advertising
Topic : Truth In Advertising : Media Transparency & Truth Media
by Jane Jarvis.Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possib...
Similar Editorials : The Truth behind Advertising

Using Technology to Manage Customer Loyalty
Topic : Technology In Management & Technology Implementation
by Richard Cunningham.Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information. The typical company spends 80% of cu...
Similar Editorials : Customer Loyalty

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