Hiring a Copywriter Questions
by Tom Dugan.A good copywriter can help your business flourish but with the myriad copywriters all competing for your business, just how do you know who you should or shouldn't hire?In such a situation, knowing the right questions to ask is not only extremely use...
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Pros And Cons Of Copyleft Content
by Mark Kimathi.Copyleft content is content that gives you restricted rights to use in your website. As we saw last week it includes text, images and even videos. You can also get scripts like automatic date displays as well as specialized calculators like calorie c...
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Do You "Do" Voices?
by Jessica Albon.Do You "Do" Voices?Copyright 2003, The Write ExposureWhen you write an article, is it all about you? Your thoughts, your insights, your opinions, your voice? Or do you include other people's voices in the form of interviews and research? If your arti...
Tell Visitors Why
by Akinori Furukoshi.Tell Visitors WhyPeople need reasons to act. We work because we have to make a living. We eat because we are hungry. We have hobbies because we want to have some fun. Furthermore, people need reasons to buy from you. If you tell people why they shoul...
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Gizmos, Widgets & Powdered Eggs.
by Walter Burek.You have permission to publish this article electronically or in print, free of charge, as long as the byline at the end of this article is included. A courtesy copy of your publication would be appreciated.Pumping Up The Emotional Side Of Gizmos, Wi...
Creative Success
by Jc Anderl.One of the clichéd mantras of the Internet marketing worldis, "Content is king." Content is very important to anywebsite, but I think that a more important focus should beon original content.Recently I was browsing through a few marketing relatedsit...
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Getting people to part with their money
by Walter Burek.Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many of the techniques successful direct mail writers have been us...
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Why Dream Merchants Make More Money
by Joanne L. Mason.It’s true. Dream merchants always make more money. A dream merchant is someone who knows how to help you achieve your dreams. He understands the dream that you’re pursuing and can offer the necessary tools to make your dream a reality. He also kn...
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Swipe Your Way To Success (Legally!)
by Paula Morrow.Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.What is it? The infamous 'swipe file.'Have you started yours?Every so often, you're faced with a blank computer screen and a deadline - ...
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Features vs. Benefits - The Mystery Revealed
by Butch Pujol.Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit and ho...
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Test Your Headlines Cheaply
by Thomas A. Hilton, Jr..So, you've spent all this time on creating your product and you've read all the advice from every marketing expert on the internet. You've discovered one common ground among them all. And they all do agree on this one thing.Testing the headlines is c...
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How You Can Create Advertising That Sell!
by Thom Reece.Businesses spend too many dollars, however, on ads that simplywill not result in increased sales and profits. These ads arepoorly conceived, poorly written, poorly designed, poorlytargeted, and poorly placed.Sounds like a poor way to do business, doe...
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The Headline Is Your Lifeline
by David Geer.For the purpose of your headline, you do not have to proclaim disaster in order to get attention. In most cases, you won't want "disaster" mentioned in connection with anything having to do with your business, unless you fix disasters! You also don't...
