Editorials » Business Resources » Marketing Guide

Customer Excellence Returns to Web Site Hosting!
Topic : Web Hosting Companies : Web Host Company & Website Hosting
by Robin Nobles.For those of you with Web sites, you probably know what a "host" is. It's a company that provides a location, or address, on the Internet where your Web site resides. In other words, just like a phy...
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How "Secure" is YOUR Web Site?
Topic : Web Site Security : Website Security & Web Security
by Robin Nobles.A few days ago, an incident happened to me that has prompted the writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others. With my per...

Lazy Mans Way To Get Customers
Topic : Lazy Selling Strategy : Lazy Mans Way To Get Customers
by Christopher Kyalo.No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system. All firms are careful to have elabora...
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Boost Your Selling Power With Your Call-To-Action Phrases
Topic : Customer Phone Service : Call To Action & Call-to-Action
by Vanessa Selene Williams.Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t a...
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7 Ways to Become an Obvious Expert in Your Field
Topic : Keys to Success : Marketing Success & Web Marketing
by Roger C. Parker.Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and experti...
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“Google Friendly” Solutions to Graphic-Intense Sites
Topic : Web Site Graphics : Web Graphics & Web Graphic
by Robin Nobles.We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. After...
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Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site
Topic : Web Site Traffic : Website Traffic & Site Traffic
by Robin Nobles.One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the ...

Search Engine Algorithms
Topic : Search Engine Optimization : Search Engine & Search Engines
by Robin Nobles.For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the sys...
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Creating A Web Page That Sells
Topic : Create Web Page : Make Website & Graphic Website
by Patrick Mahoney.This is a response to a client that we have been working with, and a website they are building that will sell an eBook on "Hair Styling Tips". We thought the information was important and relevant en...
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The Future Of Email Newsletter
Topic : Email Marketing : Email Newsletter & Email Newsletters
by Llnado Ford.What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us . You have installed already a good Spam filter or you let your ISP to select your ...
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10 Ways to Exceed Your Clients Expectations Every Time!
Topic : Customer Loyalty & Customer Satisfaction
by John Alexander.The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are ...
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How to Set (and Get) the Right Prices
Topic : Pricing Strategies : Pricing & Cost Management
by Jay Lipe.Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surpr...

The Top 10 Marketing Tools to Grow Your Business in 2004
Topic : Business Development : Business Growth & Grow Business
by Jay Lipe.Looking to grow your business? Make sure you have these marketing tools in place: #10 A powerful tagline In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller comp...
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Service Marketers; How’s Your Packaging?
Topic : Service Management : Service Marketing & Business Marketing
by Jay Lipe.When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful...
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3 Steps to Successfully Build a Team in any Program
Topic : Team Building : Team Development & Leadership
by Frank Bauer.Any x by y matrix plan has one big risk... but also one big advantage. The biggest risk: People in your downline might think they don't have to promote and just wait for your spillover. The bigges...
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Whats Your Marketing Attitude?
Topic : Marketing Management : Marketing Help & Marketing Solutions
by C.J. Hayden.Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I ...
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Seven Easy Steps to Boost Your Professional Image With Adobe
Topic : Acrobat Adobe : Adobe Tutorial & Adobe Acrobat File
by Roger C. Parker.Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-...
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Copywriting Makeover
Topic : Web Marketing Business : Business Marketing & Internet Marketing
by Karon Thackston.In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous ve...
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Copywriting Tips
Topic : Business Planning & Strategic Planning
by Karon Thackston.One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting...
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Choosing Keywords
Topic : Search Keywords : Key Words & Key Word
by John Alexander.For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker...
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Targeted Traffic is More Important than Ever!
Topic : Targeted Web Traffic : Web Traffic & Website Traffic
by John Alexander.In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be ...
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How to Effectively Design Your Business Image
Topic : Branding Corporate Identity & Corporate Branding
by Faith Seekings.In many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. "If we ju...
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Mobile Marketing a New Age Strategy
Topic : Mobile Marketing : Mobile Ad & Vehicle Advertising
by Derrick Johnson.More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively...
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How to Be Appropriately Pushy
Topic : How To Succeed : Successful How to & How to Become Successful
by Suzanne Falter-Barns.One of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting what they want. How...

Psychological Tricks in Selling
Topic : Marketing and Advertising : Marketing Advertising & Marketing Plans
by Stephen Bucaro.In this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything? Should you i...
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