Matthew Cobb is a freelance copywriter in the Dallas/ Fort Worth, TX, area. For information, visit his professional site at http://copy.cobbwriting.com or call 817.966.RITE (7483). This article may be reproduced, as long as the the resource box is included and notification is provided to the author.
Long Sales Letters Vs. Short Sales Letters Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all s...... Similar Editorial : Cover Letters by Amit Pujar. | Source : Brand Marketing
A Magic Number For Writing Sales Letters. When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots. Why? Because that’s generally the number of times required before a name “magically” sticks in the mind of a prospect. The...... Similar Editorial : Long Sales Letters vs by Matthew Cobb. | Source : Williams Auto Sales
Three Big Ol Tips For Better Sales Letters Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.I think the following suggestions qualify as Big Ol' Tips. Look around the Web and you'll find plenty of good sales letter writing tips. But "big" just doesn't do these justice.Here are three big ol' tips for better...... Similar Editorial : Long Sales Letters vs by Matthew Cobb. | Source : Williams Auto Sales
