Lois Carter Fay is the author of "Marketing Plan Essentials: Online & Off" and co-author with Jim Wilson of "52 Ready-to-Go Sales Meetings: 52 Ways to Help Your Salespeople (and Yourself) Win at the Game of Sales." Her free "BRAINY Tidbits" email newsletter is filled with tons of marketing ideas and resources and is distributed weekly to a growing list of subscribers. Immediately download "67 Ways to Promote Your Business" (a $9 value) free when you subscribe to Brainy Tidbits at http://www.marketingideashop.com editor@marketingideashop.com