In the world of the auto industry, there are brands that are accessible only to wealthy individuals. While most motorists dream of owning a luxury car, the prices of these dream machines put them beyond the reach of most consumers. That is why in choosing the best luxury brand in the United States, it is imperative that one should ask people who can actually afford them or who have been in and around such vehicles.
Recently, the Luxury Institute, an independent and impartial ratings and research institution known for specializing on gathering information on the preferences of high net worth consumers, undertook a survey to find out the best luxury brand. The results are in and for the third straight year, Porsche sits at the top of the list of the best luxury car brand today.
The Italian brand edged out other popular luxury car brand to take the top spot. Among its competition are Acura from Honda, Lexus from Toyota, and Infiniti from Nissan, German brands Audi, BMW, and Mercedes-Benz. Other luxury brands are owned by Ford like Volvo Cars and Jaguar. According to the institute, the main reason why Porsche came out on top is its "consistently superior quality, exclusivity and uniqueness, measure of enhanced social status and its ability to make the client 'feel special' throughout the entire ownership experience."
The respondents were also asked which luxury brands they will recommend or the brand of the next luxury car they will likely buy.
Peter Schwarzenbauer, the President and the Chief Executive Officer of Porsche Cars North America, is obviously thrilled after Porsche received the distinction. According to him: "Customer perception is everything in the luxury car market. This distinction helps us know that we are successfully delivering on our brand values in a very competitive automobile market."
The United States auto market is one of the most competitive if not the most competitive market in the world and Porsche coming out with this distinction will surely boost the brand's popularity among wealthy prospective car buyers. Aside from bringing to the table high level of performance, Porsche cars also offers reliability. While reliability is an integral part of Porsche cars, their performance can still be enhanced with aftermarket parts such as systems.
In conducting the survey, the Luxury Institute facilitated an online survey of more than 1,600 Americans with an average income of $313,000 and a net worth of $3.3 million. Respondents of the online survey associate the brand Porsche with "power, style and excitement", "value," "elegance," and "trust and respect".
According to Milton Pedraza, the Chief Executive Officer of the Luxury Institute: "Wealthy consumers tell us that Porsche stays true to its core values and to its enthusiasts. Porsche remains an automobile that never loses its way on the luxury highway, even at high speeds."
