The import tuner scene is the hottest trend on the streets today. These guys know what they want from their cars and are not afraid to spend the money to get it. Like the muscle cars of the '60s and '70s, the tuners' roots hail from the hot rods of the prohibition era, where moonshiners first modified their cars in hopes of outrunning the police. Even back then, the original "street racers" knew how important it was to keep their engines well lubed.
Technology has come a long way since the days of moonshiners. Cars now have very tight tolerances and produce much more horsepower. The oil has improved quite a bit, too. The latest in lubrication technology is synthetic oil. Synthetic oils are designed to perform under high stress, high heat, and close-tolerance applications. If you tried using the same oil that was used by the moonshiners' hot rods, your car would perform below expectations. Why use old technology oil for high-technology cars? I can't think of a reason, considering all of the benefits of using a synthetic.
A tuner's engine is designed to run at high rpm's and provide maximum power with small displacement. Synthetic oil is designed to achieve maximum protection under all operating conditions. The appearance and dominance of the tuner in today's street scene is only a hint of where the sport is heading. The days of bigger engines and more fuel are fading away, and we are venturing into an era where the fuel economy of a vehicle is just as important as the power it produces. Is this coming together for you? Are you seeing a point to this yet? Just like leaded gasoline, conventional oils are fading away, too. Conventional oils do a good job of lubricating your engine, but unlike a synthetic, they do not perform the same under extremes. Conventional oil thins as it gets hot, thickens as it cools, and boils off creating sludge and oil loss, and it doesn't protect as long as a synthetic would.
A tuner enthusiast knows how precise his engine has to be to perform at its best. He knows that he gets better power at higher rpm's. He knows that if he wants his engine, the heart of his machine, to last, it needs the best protection available. Synthetic is the only logical choice in a machine like this. A synthetic may cost more than your conventional oil, but in that cost is a savings as well. While a synthetic might cost twice as much as a conventional, it also protects longer, better, and improves fuel economy as well.
I know what you are thinking, a "tuner" represents a small portion of the market, and most of these guys probably do their own work. That doesn't matter; the tuners use the same types of engines as normal cars. They might have some modifications, and they are put under extra stress, but they are essentially the same compact cars that the rest of America drives daily. Why would an oil that has so many great benefits for a tuner not be helpful to the average car? That's like saying the vitamins that top athletes take would have no benefit for you. Great oil is great oil, no matter what the application is. If a synthetic will help a tuner get better gas mileage, better oil life, and increased engine longevity, the benefits would be even greater for the car that isn't exposed to the demands that a tuner is expected to meet. Making a presence in the tuner market can only have positive outcomes. All great performance advancements in the automotive industry were discovered and perfected on the racetrack, and then they migrated to the street. Synthetic lubricants have proven themselves to perform for the cars that demand the best. Performance on the track equals performance on the street.
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