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If you were to ask 10 Internet Marketers what the most important skill is for a new marketer to develop, I would wager a guess that at least 9 of them would respond, "writing." After all, you can have an outstanding product, purchase the hottest advertising space online and hire an outstanding graphics designer. In the end, none of it is going to do you one iota of good if your sales letter bites the big one. Effective sales copy is one of the most important and yet commonly overlooked factor in your business success!
It is not enough to go to your favorite guru's site of the day and copy his technique. Not any more it is not. Not only will someone recognize where your letter came from but the reality is, all that stuff has gotten old. For the most part, potential buyers do not even read their sales letters any more. If they buy the product, it is primarily because of the name behind it. So, what is the answer? The second most important skill to develop for success: creativity. It is time to think outside the box, folks. You want your readers to be so drawn in by the information they have to drag themselves away from the copy to purchase the product. So, you do it the same way advertisers are doing it in every other medium. You entertain them. Tell them a story, give them a reason to buy from you. People love stories, they always have. While creativity may come natural to many people, some just gets into a block. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing. So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are three easy ways for you to try: 1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone's ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it is the development of the idea that makes it unique. 2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you can't force your mind to stay focused. 3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn't make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won't be conducive in firing up your creative flow. Just remember, keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don't over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Think it doesn't work? One ad has been tracked to bring in over $2 billion in sales. If you are a student of copywriting, these words will be immediately familiar: "On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men..." This letter, written by Martin Conroy, has no headline; no bullet points; no typical direct-response gimmicks at all. But it sold more than $2 billion in subscriptions for The Wall Street Journal. It sold more than any other copy ever written, and it begins and ends with... a story. |
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