Appropriate Types of Promotional Gifts

By: jmleander
You are not alone if the idea of choosing promotional gifts for your company leaves you baffled! Many business owners and managers have a tough time coming up with ideas for employee gifts, customer gifts, and prospect gifts. It is crucial to not only to give these gifts, but to also choose wisely, as these gifts can leave lasting impressions! Your choice will determine whether the impression is positive or negative. Here are some sound tips on appropriate types of promotional gifts.

Employee gifts are crucial to any business. Studies show that employees work harder and are happier with their jobs when they are given credit and appreciation for a job well-done. From award ceremonies, to holiday and birthday gifts, there are certain gifts that are proven to be loved, appreciated and frequently used. Gift sets of all kinds are always a hit. Catering to the individual is not always necessary, but adds a bit of thoughtfulness to any gift. For a do-it-yourself type of worker, try unique, customized tool sets. For busy travelers, try engraved backpacks, briefcases, or other promotional bags. For someone who likes to socialize, offer fun gifts like bar sets, wine sets, BBQ sets, and more. For top achievers, give watches with personalized faces. Help your company succeed by rewarding employees with promotional gifts that they will not only love and use frequently, but will use around friends and family, helping you gain further exposure! Remember that employees in every department should feel appreciated in some way, whether it’s through gifts, bonuses, or both!

There’s no denying the importance of employees; they keep your business running, but without funds your business would flat-out fail.

That’s where showing customer appreciation comes in. High profile clients and regulars love to feel appreciated for their support. Whether you’re simply offering them a gift, or creating a fun prize draw, certain gifts stand above the others and can make or break your business. Do you want to target a specific audience for your promotional gifts such as powerful executives, young adults, tech-oriented individuals, or sport fans? Certain promotional gifts obviously outperform others. Do you want to gear the gifts of prizes at classy executives? Try offering customized golf sets, portfolios, auto organizers, personalized pens and personalized pencils. To appeal to a younger crowd, give away poker sets, computer cases, or personalized electronics like speakers, video players, and electronic games! For smaller, more affordable gifts, offer customized chocolates or candy. For sport lovers, try embroidered sport bags that they can carry all their gear in. Remember that everywhere your gift recipient goes, so will your logo, so choose wisely!

Prospect gifts are the last promotional gifts to be discussed, but are certainly not the least! They can be crucial when trying to build partnerships or landing big contracts. Amongst all the wining & dining, what promotional gifts can you offer that will leave a lasting impression and keep your company close to their thoughts? The up-most important feature of any prospect gift is that your logo is securely attached. Varying in price range, usefulness, and creativity, a good thing to consider is what the recipient can or does use on a daily basis so that your business can become a part of their routine. How often do you grab for a pen during the day? Take advantage of the usefulness of pens by engraving your logo on to classy pens, or imprinting more affordable plastic pens. While they’re writing notes, why not offer handy customized notepads? Items that work on desktops are always safe bets such as: portfolios, photo frames, mouse pads, and calculators. Depending on the person or type of business you run, you can customize and create industry-specific gifts that show your ability to think outside the box. These gifts can be anything from pocket knives, pedometers, toys & games, and more!

The most important point to remember when creating your promotional gifts is that these presents will become little representatives of your company once you aren’t there to make the right impression. You need to ensure that the gift is useful, unique, and says the right message about your company. Remember that wherever your gift travels- so will your message! So make sure it’s a positive one by following the guidelines above and by shopping from a trusted company such as InkHead.com who can provide you with company-specific promotional items advice!

Marketing
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