| The Internet has changed how businesses actually do business these days. It may sound simple that businesses make money by selling to consumers, but the Internet has expanded that business in ways that were not even fathomed ten years ago. It can actually be easier to make money with a business to consumer marketing plan than previously because so many people now surf the Internet looking for deals and the uncommon. The huge explosion of the Internet into homes and businesses across the globe have made shopping easier than ever before, for both the consumer and the seller. Businesses can now offer deals they didn't in the past to bring new business to their sites and keep it coming back for more. Even with shipping fees, people are finding it time saving to shop online. Businesses are now tapping into this more and more everyday, and reaping more benefits from it. They no longer have to have 9-5 hours to make money. Some businesses even are automated enough to not need a person online when an order is placed. This is beneficial to both the consumer and business because the buyer can purchase their item at 2 am when they get home from work and the business can ship it the next day when they are actually open for business. Everyone wins in this situation. For some companies the marketing is not a main concern to have this business. The business has a specific product they sell that not many others do and a search will bring their site up in the top where a buyer can go and purchase it. For others it's about routing traffic to them through other sites, word of mouth, deals for purchasing specific items, etc. Not one strategy works for every company. However it is key to have a user-friendly site so that consumers can maneuver easily and find what they are looking for. Of course for most businesses it is about making the most money without spending a lot. In some cases this is easy and others it's not. It can depend on the product, word of mouth of customers, competitors, and other factors. Some places will allow free advertisements, which can greatly increase a businesses profit. One way to help get a name out is to use an affiliate program where a business pays someone to post an ad on their site. This has become very popular with several blog sites these days. |
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