| Once the target audience is determined and the keywords are selected, the important task of creating an attractive advertisement needs to begin. The advertising format needs to be carefully adhered to, so that there are no flaws. Make sure that the URL is limited to a maximum of 35 characters and the title line does not go beyond 25 characters. The message should be clear to the extent that the user is compelled to be a part of your sales campaign. Title Line is the Most Important Aspect of an Adword Project The reason for this lies in the fact that the user will read the title line and then decide whether or not to move ahead. The description should be such that it helps you to deliver the right message and catch the attention of the user as well. It might need expertise of some kind to give an optimum combination of the two. If a price tag is listed, the chances of trapping the potential customers increases largely. According to a recent survey in this context, the number of clicks on the ads with the word 'free' mentioned in the title line was more, as compared to those without the same. Google Adwords gives you the freedom and flexibility of changing the message as per the response. It is better to test as many combinations of keywords as possible and tracking down their responses. This enables you to select the best possible combination to generate maximum clicks. You can also compare the title lines of the competitors to ascertain what is good and what is not. This enables you to know the weak points of your title lines and work on them for more efficiency. It is equally important to give due attention to the description of your product or service once a user is attracted by the title line created by Google Adwords. The content of the ad enhances the clicks of the prospective customers. In this way you can also avoid random clicks of those not interested in the product or service you are offering. Clients always welcome any additional offers or free utilities and give more preference to that, as compared to quality. Any disconnection in the original search and the landing page should be strictly avoided at all costs. The customer or the potential user needs to be directed to the page directly, he or she may be interested in. Remember that you are billed for every click. So, it makes sense to take care of the title lines and the content. |
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