Increase Sales by Telemarketing

By: James Warmington-Smith

Yes, indeed, you can use telesales and telemarketing to increase your leisure time. And that is possible only when you achieve a certain level of marketing ranking, when you business entity and you yourself enjoy a good reputation in the market.

Increasing your leisure time using telesales and telemarketing is possible where the product is such that it does not need handling on a day to day basis. The only business I can think of is when you have set up an MLM network.

It may be that you have outsourced your Telesales and Telemarketing group, which takes care of the cold calling, responding to customers, adding new customers, and also, importantly, having a number of people to go around and clear a sale or deliver the product. In such a scenario, this increase in your leisure time by using telesales and telemarketing is possible.

What is also possible is that your business is getting exposed to other people, who may then turn out to be your own competitors at a later date. And they would have a head start because you give them the money to learn your business, and not the other way around. This is re-emphasized, and therefore the last sentence is worth a look again.

And the visibility of their own persons adds to their image, and you are nothing but a faceless mask. That is why even in large corporations, and from the author's personal experience, it has been found that while yes you can delegate a number of tasks to other in your own office, or as stated earlier, outsourced, ultimately you are responsible for your business.

Certainly, your customers will understand the need for your leisure time, but till what point that would be possible is a moot point. Beyond a particular level, when you become unavailable to the customers, you stand a risk of losing them to rival competition or their perceptions of you, and therefore of your company.

In a competitive environment in which the world is placed today, where the internet is playing a much bigger role than anticipated even by the so called out of box thinkers, leisure time has decreased, for the owner of a business. If you are not available, and customers who dealt with you in the beginning directly, would feel that you have grown so big, that you don't care anymore, and therefore, to that extent personal level contact is lost. It must be remembered while asking this kind of question of Using Telesales and telemarketing, that despite assertions to the contrary, personal contact is something everyone values.

Telesales and telemarketing taking the place of a real voice is a clear example; Take for instance your own use of trying to contact somebody in a bank to get some real answers. But with a telesales or telemarketing system in place, you reach a disembodied voice, which gives you a menu and options, and by the time you get to put a question to a real human voice, you have lost quite a bit of money, and even worse, your temper.

So while yes, telesales and telemarketing can help increase your leisure time, it must be done in a manner where the person who calls, and you are out on leisure time, you should be notified on your return that there was a call for you personally. That has to be factored into your consumer database. Never forget the basic fact, that despite the reach of the internet, people still go shopping to the stores and crowd them in the evening, even if they could have ordered it from a fancy catalogue, on line, real time, 3D viewing of the product. The commitment of the entrepreneur to his business is much higher than that of the staff, except a few exceptions, and handing it over to an outsource, is paying for a competitor to begin using your resources, the most valuable of which is the customer data base.

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