Reasons Not to Promote Free Programs

The truth is more people probably make full-time incomes promoting the direct sales income opportunities like Liberty League International, Emerald Passport, Coastal Vacations, etcetera and while the "start-up" costs for these companies may be higher ( at least they are commonly perceived that way ) it takes no more effort to promote a plan where you earn $1000-25,000 per customer than it takes to promote an mlm where you earn a $5.oo residual per customer (who stays on autoship).

The direct sales companies are set up not only to attract people who have some funds to start a serious home business with early retirement potential, but also to sort of screen out those who are not capable of building such a business. People who get reactive over investing $1500.oo in starting a business are not the people you want for any team.

By this logic (mine, admittedly, and feel free to criticize me for it) its not the cost of getting the business going that should be a determining factor but whether the person you are recruiting "sees" the potential or not. Often, and I have encountered this many times, a person will call a program a scam but the real reason is they don't have the money to do it, nor sufficient desire to go out and get the money to get started.

Thats really the rub. I have little interest in signing people up for programs which are practically free to get involved with... because I know the individual has little incentive to turn their stated desire ("yeah, I'm totally serious") into real success.

Excuses often ensue as to why the $50.oo recruit is not doing the business. Whatever.

Why should I put my heart and soul into mentoring individuals who don't have the mindset that starting and running a business takes money? The whole big illusion with a lot of the MLM companies is that the new distributor has a good chance of bootstartpping him or herself from broke to millionaire in 2 years with "THE RIGHT COMPANY OR TEAM!"

People who are worthy of success will show merit in any situation, however, with the direct sales model it is much easier to spend valuable time only dealing with and mentoring those who are truly serious about building a business and back that up with an investment of time, money, and energy.

Lets have no illusions about what the real product of the MLM industry is: its the dream of easy big money for people with little education and no history of success in business. The vitamins, tonics, magnets, gas pills or whatever are the products that legitimize the industry, no doubt. And its great if you stand proudly behind the product you promote. But the real money is made by recruiting business builders who have been sold on the same dream we bought. Don't forget it.

For this and other reasons I have chosen to primarily market the intangible products of education and marketing tools and the opportunities for users of these to make money as resellers themselves. "Webducation" is said to be the next megatrend, and
among the hugriest market for it is the legions who are failing with MLM. They need it to succeed.