Article Marketing Works

By: Trina L.c. Schiller
Article Marketing for Non-WritersTrina L.C. Sonnenberg (Schiller)There is no doubt that article marketing works. People want information that they can use, and will respond to it much more often than having hype, in the form of an ad, thrust in their faces. But what do you do to capitalize on the article marketing trend when you are not a skilled writer? One must hire a person who is a skilled writer. One must hire a writer who is experienced in article marketing, someone who knows the ins and outs of search engine placement through keyword optimized informational content. Too many people think that if they can put words on paper, or in this instance, on a computer screen, that they can write. This is not the case. It is not enough to have words. Those words must be composed in an intelligent fashion; void of misspelled words, grammatical errors and typos. Attempts to succeed with article marketing using poorly written copy will in fact, do more harm than good.

No one looks like an expert in anything when their writing is poor. When one becomes a trusted information provider, people are more likely to purchase, hire, or network with them. To become a trusted information provider, one must provide quality information, written intelligently. That is the whole purpose of marketing with articles: to establish your credibility as an expert in your field, to provide credible information which helps someone make an educated decision, and to direct them to you for the solution to the need they have. So, does one have to go bankrupt hiring a qualified writer? You certainly could, but you don't have to. As with anything else, you should shop around. Fees for writing services vary; from as little as $10.00 to $10,000.00, depending on many things. But, just because a writer wears a large price tag, doesn't necessarily mean they are the best; alternately, a writer who charges lower fees is not necessarily a hack. Additionally, one must find a writer experienced in the type of writing application needed. Just because a person is skilled in a particular genre does not mean they are skilled in every writing genre. You wouldn't have a pediatrician perform open heart surgery. Similarly, you shouldn't hire, say, a screen writer to write marketing copy. Article marketing works well for the promotion of practically anything, IF it is done well and gets plenty of exposure. Obviously, one must get the article in front of readers in order for it to pay off. The more exposure an article gets the better.

And this is why article marketing through the use of syndication is so valuable. Syndication gets that exposure, by placing the article in multiple locations for reading, and search engine indexing. (RSS feeds are indexed more often and more quickly than static web pages.) If you are not an experienced writer, hire one; use article marketing to generate results.

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