How To Write Copy That Can Make You Rich

By: Jo Han Mok

Have you ever visited a site that just screamed, "buy this product"? We've all seen them, and asked ourselves how the site owner put together such excellent copy. It's really no mystery once you've learned the proper copywriting techniques. Here's how:

- Make your copy believable. The first rule of successful copywriting is to make your copy believable. Avoid exaggeration, and be aware that people are not going to immediately trust you enough to accept whatever you tell them! By being honest, you are making a great effort to gain the trust of your visitors and your bottom line is likely to show the result.

- Start headline writing by brainstorming several options. No one - not even the most seasoned copywriters - get a headline right on the first try. So accept this and get started brainstorming headline ideas. Try creating one around each of the major benefits of your product. Other great ideas are to write a few in the style of "How To..." or "Discover...". You'll find that the more you write, the easier it becomes to create great headlines. And when you're done you can combine them to create the perfect one.

- Guide prospects toward purchasing - don't push them. Pushy sales people do nothing more than irritate potential customers. And by writing a sales letter that is full of hype, you're putting that pushy sales person in front of every prospect who visits your site. A better approach is to use persuasion and honesty to guide people to buy. Concentrate on pulling in your readers by giving them a solid emotional reason to believe what you say - a strong testimonial or a sincere thank you from an appreciative customer. This will go much further than demanding sales copy.

- Make a groundbreaking announcement in your headline. Of course this only works if you truly have something interesting to announce. But when you do, this is a great way to grab a reader's attention. The announcement should cater to the desire of the reader to improve some specific aspect of their life. Tell them that your revolutionary approach is making a difference in so many lives... and then tell them HOW.

- Never be afraid to review your existing copy. On average, professional copywriters spend more time editing than they do writing. If they don't get it right the first time then chances are you won't either! So if your prospects are not responding in the way that you had hoped, take some time to review your copy and rewrite the sections that need work. Test different styles of copy and track the results so that you know what is working - and what is not.

- Work on the parts of your copy that will be read the most. Although all of your copy is important in it's own way, there are five parts of every sales letter that you should pay particularly close attention to. They are your headline, subheadings, first sentence of every paragraph, first bullet point in a list and the PSs. These are the parts that will be read the most. And if they're compelling, potential customers will want to learn more.

So get started today by using even one or two of the tips and see what a difference they can make!

Copywriting
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