Attraction Marketing

By: Dean Caporella
There are two types of network marketers. There are those who understand the true meaning of giving value and building a relationship with their prospect before they even consider hitting them with a sales pitch and then there are those we term as desperate network marketers.So which are you? If you are a renegade network marketer then the first will resonate with you but the sad fact is, most network marketers still fall into the latter category.So what is a desperate network marketer? Well, in a nutshell, attraction marketing and preselling, two of the most powerful forces in the art of recruitment are sorely missing from their repetoire.In fact, a desperate network marketer can be likened to a bull shark - they don't stop to ask questions; they're aggressive and emanate an attitude of "me, me, me."Do you see where this is going? A desperate network marketer doesn't understand the concept of preselling.

Let's take a look at an example.Let's assume our desperate marketer understands a little about attraction marketing and uses some of the renegade advice in attracting prospects into their funnel.They're excited - their online real estate is doing the job of bringing in genuine prospects. They have ten people who have got in touch with them wanting more information. So our desperate marketer makes the first call.After the initial introduction things appear to be going well, after all, it's only a minute into the call, what could go wrong. Then it happens...the eyes roll over and they start with a sales pitch about their company, their products and themselves."Our company has been around for 20 years and is rock solid with a great management team. Our products will change your life and you need to be on them, your family needs to be on them in fact, everyone you know needs to be on them blah, blah, blah..."The truth is, the prospect will have switched off after 30 seconds and will be constantly checking their watch looking for a way to get out of this. Our desperate network marketer has killed any chance of working with this prospect.What did they do wrong? They led with themselves, their company and their products. They should have led with the prospect, the prospect's wants, needs and goals. In factScience Articles, they missed a golden opportunity to train and educate this prospect.They should have offered them some training or education material to take away and look at before their next get together.

Multi Level Marketing
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