Three Network Marketing Mistakes That Destroy Down-line Growth

By: Jim Lynn

The first time I realized the magnitude of this problem was whileflying around the country for a well-known NWM company topresent marketing seminars. My audiences were dyed in thewool believers of their products and NWM business opportunity.

There was just one thing wrong: Few of them (and there werethousands) ever made more than a few dollars from their business.

These Distributors had worked hard to make their business grow,and were frustrated over why it hadn't. Their sponsors and com-panies told them that to build their business, they should sharecompany products with prospects, and that is what they did.Only thing is...It wasn't working!

This is why they came to hear me speak. They were lookingfor answers.

I shared three misconceptions that plague our industry withmy audiences; and told them why many top producers awareof the problem, are simply unwilling to speak out about them.

Those three misconceptions are...

1. Sharing Products:

The first misconception operates on the premise of sharingproducts with prospects to create new Distributors.

The fallacyof this method is that while it is a great way to introduce con-sumers to products, it does little to create business-to-businessrelationships.

People need more motivation than great products to convincethem to begin a business. Besides, products are everywhere.Any idea who stands to gain the most from this misconception?That's right, the companies who make the products!

2. Sponsoring Leaders:

The second misconception operates on the premise of spon-soring leaders and self-starters to build the business under us.This kind of marketing works once in awhile, but overlooks 90%of the population who, themselves, rely on leadership forguidance. Just look at your own down-line.

3. Compensation Plans:

The third misconception operates on the premise that the Com-pensation Plan will attract people to begin a business. But "Comp.Plans" are a dime a dozen, there are literally hundreds.

Why should people be attracted to your Comp. Plan over another?Besides, Comp Plans can do nothing to start a business, that'sour job.

Truth is, if any of these misconceptions actually worked,the NWM industry would be permeated with millionairesand success stories...It is not!

Frustration:

If there is any one thing that does permeate the minds of NWMDistributors, it is frustration over lack of down-line growth andsales.

It's not the industry. The NWM principle is solid and easy to use.But without the knowledge of knowing what to do, knowing howto do it, and having the right tools to do it with...90% of all NWMDistributors are sadly destined to quit their business in frustration.

Sure, Distributors may continue to buy products now and then,but inwardly, many have given up all hope of ever reaching theirdream.

So you can imagine the look of surprise and delight on the facesof Distributors in my audience when I told them these things, andshared seven, proven "Rules of The Road" necessary whenbuilding a downline organization.

Permission is granted by the author to reproduce this articlein its entirety, without making amendments to the title, bodyor credit line.

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