How Top Network Marketers Build Success

By: Joe Bingham

Personally, I believe in the power of network marketing. I
believe it is a wonderful idea as it makes business success more
readily available to the average person -- with or without
previous business experience or education.

However, it is not the average person who enjoys huge success
atop a powerful network marketing organization.

Unfortunately, there has been too much misinformation,
dishonesty, and of course, our old friend 'hype' involved in the

Still, as with anything, there is truth behind the hype that can
show you the way to real success.

However, despite how 'easy' everyone who is desperate to
recruit you into their business will tell you it is, it's not. It takes
time. It takes knowledge. It takes confidence. But most
importantly it takes a PLAN.

Those largely successful in network marketing, no matter the
company, have several things in common.

1. They believe whole heartedly in the company they work with
and the products or services it markets.

You cannot succeed in network marketing if you are only a
money seeker and do not genuinely care about the company you
chose to work with and use the products or services it markets
for yourself. Hands down, don't argue with this one, just trust

I know there are a few 'slick' individuals that can sell anything
and seem to make it work for them, but unless that's how you
want to be you'll just have to find a company you actually like
and are happy to be associated with.

2. They have, and SHOW, a confidence in themselves and
their ability to succeed.

People are attracted to others who are successful or have
confidence in what they are doing. Everyone is looking to
increase their wealth or position in life and will only listen to
others they see as being able to help them in doing just that.


They know their products, their business plan, and the likely
objections they will face from the people to whom they will
present them.

Ever see someone who is high up in a network marketing
organization that didn't know their stuff? Do you think they
know their stuff because they are high up in the organization or
do you think they knew it first and that was what helped them to
get there? Think about it.

4. They have a well defined system in place for obtaining
leads on people that may be interested in what they offer.

Honestly, this can be the hardest part. This is where either your
time, talent, or money is required, and likely all three. To
succeed at network marketing, you must have a constant flow
of new leads. You must set up a system that puts you in
contact with others on a continuing basis.

5..They have a well defined system for taking those leads
through an information process about their products and/or
business plan.

Make a plan. Know what you are going to say to people when
you first introduce them to your product or business. Include
ways to interest them into taking the next step in finding out
more. Know what that next step is so you are prepared to
show it to them when they are ready. Take them through your
information process and then ask them to make a decision on
the information you have given them.

At some point, you're going to have to look for a commitment
from your leads. Are they going to buy product or join your
organization or not?

6. They know where to spend most of their time and effort.

Most people you present a network marketing business plan to
will not be interested. Some will show interest, but never
commit. Others will commit, but then not do much. One in a
hundred or more will become a valuable part of your

You cannot treat all prospects the same. Know where your
greatest potential lies and spend the most time with it. I don't
mean this to sound as if you shouldn't care about the others you
talk to, just that those with the most interest deserve more of
your time --- for both their good and yours.

Obviously, the Internet and the tools it provides can help you to
automate much of a network marketing business. However, I
believe you still need to keep it personal. Stay involved, know
your stuff, and be there to make it real for the people who want
to work with you.

A network marketing opportunity can make you rich, but first
you must enrich it.

In other words, you'll get out of it what you put in to it.
However, by it's basic design it can bring you more reward for
your efforts than other business plans.

Which just means it's worth your time to learn, plan, and do it
the right way. To succeed will take time and commitment.

Plan for it.

*written by Joe Bingham of
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