Develop Web Content to Generate Links

By: aisha.danna

Writing for the web is quite different from creative writing for the print media (newspapers, books and magazines). The biggest difference lies in the fact that the cyber medium is virtual. And, the level of trust - between buyer and seller - here is relatively low. Therefore, as an online businessman, the onus of selling products and services lies on the appeal of your website. This appeal is created only when your site's content is catchy and relevant to your business.

Most of the times, web content is written to inform prospective buyers about your product, its features, use and benefits over your competitors. In short, the text matter of your site is primarily used to promote your business. However, many a times, this content can help you in getting links, thus strengthening the link building process that is crucial to your SEO campaign.

Writing Content for Publication or Syndication
It is advisable that you create one-page articles about your product or service, trying to address consumer queries or major industry issues. You can include a keyword-rich link in this pages, so as to get the visitor diverted back to your site. Get these articles published online, or syndicated with article directories, and you will find targeted users being driven to your website.

Blog Posts and Online Forums
Write user-friendly content that's relevant to your website, and post it on blogs and forums. These new-age tools pertain to almost every topic under the sun and can even get you backlinks. Always remember to put up a link that gets the reader back to your website.

Online Press Releases
A Press Release is the easiest means of giving information to the media and getting it dispersed through them. Nowadays, web businesses are increasingly using online Press Releases to reach out to Net-savvy journalists. As a content writer, you have to write these releases according to optimisation guidelines so that you get relevant backlinks to your site.

Donations
As an Internet business, make donations to charities or non-profit organisations. This donation can be in the form of money, or even better, for their website or in-house magazine. They'll be more than happy to give a link back to your site. This is a good example of charity meant to benefit the society as well as your business.

Many businesses do not pay attention to these useful resources that can be built around with the help of content. Web writing thus is not just what is visible on your site. It is a diversified field that encompasses all kinds of writing that can promote your business in an online marketplace.

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