How Can Podcasting Help You?

By: William Thompson

Okay, we all know that podcasting is a worldwide phenomenon but how can it help us to promote or get our message across to our target audience. They are extensively used for a whole range of services including news, public services, education and entertainment to name but a few. It has been regarded in the past as just a method of listening to audio files but this is no longer the case. Both audio and video podcasts can now be sent via RSS and Atom feeds to be played back at the user's convenience.

If you had entered the term podcasting into a major search engine in 2004, chances are that less than 6000 results would have been returned. Compare this with today and you would be looking at 20,000,000. This figure shows that podcasting is not just a passing craze, but a tool that has entertainment, educational and business potential. .

Users benefit from podcasting because they have control over what they listen too and indeed when they listen to it. All podcasts can be downloaded on to the user's favourite media player or computer and taken with them to play back at their leisure. This has so many different uses for the user from listening to a school lecture to the latest news or even an audio book or debate, the possibilities are endless. .

However, because podcasts can be downloaded, they can also be deleted. Therefore, content has to be at a premium to keep the viewer or listener interested. With this in mind, enterprises and entrepreneurs have to push the envelope and come up with ideas that stand out and catch people's imagination. This can be difficult to do, especially when we have to worry about setting up the podcast service in the first place and the day to day running of it. .

This is where a company that specialises in streaming media can help. They will take all the hassle and worry out of the initial set up as well as looking after the running of the podcasting service, freeing us to concentrate on what's really important, content! A top quality streaming company will be able to broadcast all kinds of video and audio podcasts via the Internet globally. This allows the podcasts to be sent worldwide giving them maximum exposure. .

Streaming Tank is a company that has bases across the globe and specialises in streaming media. They are adept at coming up with innovative and imaginative solutions to all forms of streaming while at the same time delivering the goods in terms of technical ability. They offer services such as live streaming, video emails and pay per view to name but a few. To find out more information about podcasting and other services on offer, visit the website at www.streamingtank.com.

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