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COPYWRITING After determining what we are going to sell, the next task is to effectively convey our message. Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That’s why it would be a wise decision to learn some copywriting techniques. Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make the ad do nothing but get people excited to visit your website or place an order. Finally, Make the offer sound so good it is impossible to say no. The Mechanics of Writing an Ad. - Blueprint for Success. Now comes the challenge of creating that winning AD. Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do the following 4 things to be successful.
Finally, take the “Blueprint For Success outline" and insert information that pertains to your particular business. Here again the PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS" for information on creating a PFBS equation.). I will use a previous example of a PFBS statement from the ebook “Internet Marketing On A Shoestring Budget" To demonstrate how this data is used to create ad. Copy. Problem:
Feature:
Benefit:
Solution: Cutting ad budget while increasing profit The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is the Problem I will focus on to craft my ad. My product “Internet Marketing On A Shoestring Budget" offers the following feature, benefit and solution that address this problem. Feature:
Benefit:
Solution:
Sample Ad. Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales. Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget". The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products. Note: You may want to shorten this ad if paying on a word or line basis. How my ad copy follows the “Blueprint For Success outline"
In conclusion, after determining what product to sell to our target market, the next task is how to craft a message that will effectively reach those potential customers. Copywriting is the art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to the success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task. Before actually writing the ad, make sure it is short and to the point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as the “Blueprint For Success Outline". Finally, take the “Success outline" and insert information that pertains to your particular business. Here again the PFBS (Problem, Feature, Benefit and Solution) equation could be used. Remember always test your ads to see what works best. There are so many ways to word them. If the first one does not work, don’t get discouraged try different approaches until you find a “true winner".
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