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Los Angeles Direct Marketing

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Direct marketing is one of the best methods of marketing and is gaining more popularity over the years. This is because of the fact that the internet has become a profitable medium to be used in conjunction with direct marketing. This is due to the explosion of internet popularity, with its digital channels like online fax driving the direct marketing industry forward. The scales of economy came into play, as more and more people turn towards the Internet as a viable form of marketing.

In these times of economic trouble, this has become much more apparent, with the internet no longer becoming the heir apparent to traditional marketing, but it is instead taking the throne. Direct marketing has become a billion dollar a year industry and has been roping in more than a million active protagonists. If you have decided to jump onto the solid gold bandwagon, there are certain things you should know before you traverse the online fiscal jungle.

One of the things about direct marketing is that its mechanics are directly ruled by leads (which have the potential to produce sales), and lead creation is a necessity for every marketer. How they generate leads is by capitalising on consumer response through the direct marketing campaign and thus pitching the product to them. There are many ways to do this, with up-selling, opt-ins, funnelling and hyperlinks as some of the methods used by direct marketers to build a reputable list, create leads and eventually come to a point where they can make a sale. This is a tedious process and requires high levels of diligence on the side of the marketer.

One, the marketer has to know their product and service pretty well; having information readily available is a very important part of confident selling. Being able to answer all questions and pose new ones to the consumer will sure impress him and sway him to make a purchasing decision in your favour. Another thing is market diligence. The marketer should be trained on market trends and market psychology. They should know the price of their closest competitors and if there is any other consumer spending habits they should know about. Selling a product is as much about identifying a need as creating one.

Sometimes a consumer doesn't know that he or she “needs” a product; it is up to the marketer to create that need for them. This is one of the talents a marketer needs to have to make a successful sale and create leads. Another way to create leads is for the marketer to get their hands on a quality business list; a highly targeted list that is almost tailor made to fit the product or service that they are trying to sell. With such a list of contacts, the chances of creating leads and making sales are much higher than with a random list. Entering an already excitable market will end to a higher degree of success, and it also is a way to obtain direct marketing leads the easy way.

Los Angeles Direct Marketing

Advertising will be one of your 1st promotions and is a corner stone for marketing your business. However it is critical to the success of your advertising campaign to track and test your ads. Only when you do this will you be able to see which ones were successful and those that bombed. This will save you a ton of money and ensure the continuing success of your advertising campaign.

Tracking your ads: This is fairly simple to do and can be done in a couple of ways.

You can use software like adminder or make use of tiny URL Monitor your ads carefully and have a tracking URL for each ad and a different one for each place you advertise with.

Record all your findings on excel or a similar program

Record both the ones that failed and those that were successful

Build a swipe file of successful ads and responsive places to advertise.

Build on your successes and learn from failures.

Testing your ads: The best way to do this is by split testing. This works well in publications like newsletters and ezines. Here is how to do it:

Write or have written a set (4-6) classified ads all for the same product and pointing to the same market

Take 2 of them and place in the ezine or newsletter you have chosen to advertise them. It is important to place in the same ezine at the same time.

Monitor the response and sales conversion by using your tracking system as seen above

Choose the one that is performing the best

You can expand the ad and make it into a Top Sponsor by adding more benefits

Expand further into a Solo Ad. You may require a little professional help with this

As always record your results on excel

Using the right ads: None of this will work with the wrong ads. Classifieds are best to use on websites and when doing split testing in publications. These are the cheapest most basic ads and are therefore the best to begin your advertising campaign with. When you are sure that the publication you are advertising in is a responsive one and you have the right ad then repeat with a Top sponsor or Solo.

Types of ads:

Classified: A basic ad of about 5 lines (60 characters) These ads are generally used as pre selling ads. They will make the reader curious and encourage click through. They are the cheapest ads and will be found at the bottom of the publication. Basically they are made up of:

An eye-catching headline

Benefits

A call to action

URL

Top sponsor ads: These ads will be at the top of the ezine before the featured article. They will be an expanded version of the classified ad and will include more benefits. They will either pre sell or actually sell your product or service.

Solo Ads: are more expanded than the solos ads. In fact they can be an HTML page and will go out alone to all members of the subscriber database.

Always remember to advertise continuously. You must not let your potential customers forget you. Results may not be very large to begin with but as you continue your advertising you will find better responses and build a good sized swipe file of places to advertise.

So now you know how to make your ads, test and track them. Now go ahead and put these techniques to work for you and see your ad campaign take off and sales increase.

Copyright 2006 Christopher T Robinson

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About Author

Both Chris Burns & Christopher Robinson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Burns has sinced written about articles on various topics from Business Credit Cards, Direct Marketing and Business Loans. Chris Burns is an authority on mailing list services providing valuable advice on using business mailing lists to obtain reliable direct marketing leads that can tran. Chris Burns's top article generates over 12100 views. Bookmark Chris Burns to your Favourites.

Christopher Robinson has sinced written about articles on various topics from Joint Venture, Debt Reductions and Direct Marketing. Christopher T Robinson is a renowned online marketing guru. He is the author of his free ebook "Effectively Marketing Your Home Business 2006", http://www.forlifeincome.com. Christopher Robinson's top article generates over 1900 views. Bookmark Christopher Robinson to your Favourites.

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