The Importance of Page Rank



Page rank is Google's indicator for the importance of a website (from a scale of one to ten). For example, Yahoo.com has a page rank of 9, and Alexa.com has a page rank of 8. And as we all know, the more important Google "thinks" a website is, the more likely it is to give it higher rankings. So every web site owner who wants to rank well in the search engines are watching the page rank of their own sites.

If the website manages to acquire a high page rank, the website immediately becomes a piece of hot virtual real estate. Other online business owners are willing to pay top dollars for web properties with high page rank, simply because of the organic traffic that comes from the search engines. On top of that, if a website can prove that it can bring in the revenue, others will be fighting over the website should it go up for sale.

There are many ways that a website can monetize the traffic that comes from the search engines. For instance, many web site owners are willing to pay a monthly fee in return for a text link on these websites. They are willing to pay money because they expect the websites to bring them traffic, and they believe that by having their links there, their websites will also look better in the "eyes" of the search engines and rank better.

So you see how important page rank is? The truth is, many web site owners do not scrutinize their own web properties closely enough to realize that they actually own immensely valuable web properties.

Huge web sites with many internal pages that have been indexed by the search engines for at least six months may have acquired page rank. And any web page with page rank is worth money. For example, a link on a web page with page rank three could bring in an extra thirty to fifty dollars month. Imagine what the website is worth if it has a thousand internal web pages with page rank three and above. That is an additional five figure monthly income. So how can a webmaster check the internal page rank of all the internal pages?

Checking internal page rank.

Fortunately, there are page rank tools available of many search engine optimization websites. These tools allow you to enter just the top domain, and the rest of the internal pages will be retrieved. But bear in mind that an operation like this is often resource intensive. So expect your queries to be limited to one or two per day.

But the important thing here is to find out which are the internal pages with page rank. Once you do, save a copy of the information for future reference. You may need it again if you want to sell links on these pages, or if you want to sell the entire website away.