How many times have you switched the channel on television as soon as an advertisement is being telecast? An advertisement break provides you the chance to get a quick glance at the programs being telecast on other channels. The short attention span of the audience makes it difficult for most advertisements to grab the eyeballs of the target audience. The advertisers are therefore leaving no stone unturned to get across their communication to the target audience. Innovative promotional mediums have swarmed the market in recent times. Banner stands are one such promotional medium that are much preferred by the advertisers. A banner stand fits into the advertiser's requirement for a cost effective medium of promotion that is also hassle free as compared to some other mediums.
Banner stands have many features and benefits that add to their popularity as an effective medium of communication. It can be effectively used to communicate with a mass unlike some other mediums that need a one to one interaction. This feature makes banners popular for exhibitions, retail stalls, trade shows and other events that require a message to be communicated to a large target audience at the same time. The important feature of being lightweight, compact and mobile further increase the attractiveness of the banner stands. A banner stand can therefore be easily carried or send to any location as and when the need arises, without the fear of damage. This proves to be very economic for the advertisers as they can reuse a single banner stand for multiple times, provided the communication remains the same for every location.
A banner stand may be of different kinds such as portable or retractable. The attention grabbing features of retractable banner stands include the high quality graphics and designs. A competent designer creates an eye catching design and the addition of an interesting message adds to the appeal of retractable banner stands. However this feature may also turn out to be a disadvantage for advertisers who would like the graphics on the banner to change with every location. As the designs are stored in a sophisticated cassette that requires careful handling, it is not possible to change it at short notice. Also banner stands need to be carefully selected based on the location where they will be placed. The careful handling of the graphics on a retractable banner stands makes it only indoor specific.
The fact that a banner stand is placed in any area where there is a gathering of the target audience ensures that the message displayed will have a lasting impression on the people. The reason that the banner stands have a strong impact is because they have a longer time to create an impression. As the target audience is accumulated in a particular place rather than moving around from place to place constantly, the banners automatically get some attention. A business cannot make a profit unless it can get customers talking about its products or services. The advertiser will therefore try every medium that can ensure better publicity. Banner stands can serve this purpose well if used with careful planning and strategy regarding the location, message and target audience for the business house.
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No its not Craigslist but It is every bit as powerful in generating leads and sales for you at no charge.
It's called Backpage.com and it is very easy to use. First setup an account, decide what cities and states you want to advertise, write a compelling ad and then post it.
The real power behind backpage.com is that it will:
* allow your ad to be relisted every 7 days automatically
* allow you to place your ad (after you have tweaked it and found an ad that works) in local papers
* place your ad in multiple cities instantly
* place clickable links in the to take people to your website or sales page
All this for free or a very small fee.
Remember that the first thing you want to do is test your ad by changing the headline, using compelling language in the body of the ad, if your product can be sold nationwide then test the ad in various cities to see where you get the best results and then roll out the ad to additional cites.
Now once you have made a couple of sales with this free tool you need to up your sales using paid advertising strategies that can bring you thousands of customers per month and make yourself 6 figures per year or even per month.
You can also do this with Craigslist at the same time to increase your traffic and if you are placing links in the ads they will also count as trusted links to your website and make Google see you as a trusted website due to these links.
Other free ways to get traffic is with squidoo pages (squidoo.com) and hubpages (www.hubpages.com) where you can create a free webpage , write some information or an article that tie in with your product or service and include links to you salespage.
This same information from your squidoo or hub page can be reworked into a 500 word article and can be placed on goarticles.com for free and be seen by hundreds of people per month and in some cases per day.
The paid article sites like isnare.com will send your article out to more directories for a small fee per article.
These article directories are a place where people go for information to read or to place on their website in order to have as much related content as possible.
Since Google loves sites that have lots of related information and most people do not have the time or desire to create this information they love to use the article directories for free info to put on their sites.
The rule on these article sites is that the articles are free to use but must be used in their entirety INCLUDING a bio box you created that has your name , as well as link to your website, blog or salespage.
These articles spread very quickly across the web if it is a popular subject and the more articles you have out there the quicker your link spreads when people place your article on their site.
If you are not sure how to write an article just go to the directories and look at examples of what people have written in the same category that you are interested in and repurpose the content BUT never plagiarize it as the sites will check for duplicate content and will not post your article if it matches in too many areas, usually more than 30 % similar.
Just get ideas from the articles as well as bu surfing the net for info on your subject.
So try these free ways to market your product or service and then look for ways to increse or expand your marketing in order to make the bigger bucks.
Both Chris Broad & Keith Junor are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Keith Junor has sinced written about articles on various topics from Property Investment, Real Estate and Marketing. Keith is an internet marketing consultant that provides information that helps people Make Thousands Per Month.Incredible Income Generator. Keith Junor's top article generates over 40500 views. Bookmark Keith Junor to your Favourites.
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