What is the Purpose of a Consumer Report?

First, let me explain what a consumer report is and its purpose. A consumer report is a compilation of reviews of products in any and all categories. A company tests various products and then writes reviews on those products. Supposedly, these views are unbiased.

They then publish the results of their findings, either online or in a magazine. The purpose of a consumer report is to inform the public about various products - which in turn, influences consumers' decisions to either purchase a particular product, or not.

Why Stay Away From Elliptical Consumer Reports?

Can you see where I'm going with this? Okay, great. Now let's take elliptical consumer reports. Elliptical consumer reports are reviews that have been done on elliptical machines. So what's the problem?

The problem is I recently read several elliptical consumer reports from highly respected magazines that had evaluated the Nordictrack Commercial 1300 Elliptical. These elliptical consumer reports gave this elliptical rave reviews. Here are their findings:

1. It cost under $1,000. In fact, it only cost $799.

2. It's the sturdy commercial quality type elliptical you see in commercial gyms

3. It's compact, which makes it a space saver.

4. It has a feature called Quick Targeting Tone which allows you to target specific hard to lose weight areas on your body while enabling you to still lose weight on the whole.

5. You can receive financing with low monthly payments of $25 if you can't afford to plunk down the whole $799.

Okay, so you're thinking, "What's wrong with those things?" You're also thinking that this review is wonderful. Well, it's not because I sell another elliptical machine that comes with 8 personal trainer workouts and automatically adjusts the resistance of the elliptical to focus on aerobic, weight-loss or performance goals.

Not only that, my elliptical trainer is cheaper than the Nordictrack Commercial 1300 Elliptical. But because this magazine has major influence over consumers - especially when it comes to elliptical consumer reports - my customers are now buying the other product.

Don't get me wrong, people still love my elliptical trainer, but I'm starting to see my customers go in droves to purchase this other elliptical machine based on these elliptical reviews.

I have a family to feed for god sakes! It's not fair that a company should be able to steer people based on their opinions of a product!

Here are the 5 reasons you should never consult with elliptical consumer reports:

1. Elliptical consumer reports are informative. Their information about products is based on real testing of the products.

2. Elliptical consumer reports can steer you away from a potentially bad product you would have purchased had they not conducted a test study.

3. Elliptical consumer reports put you in the dog house if you're a merchant out to charge exorbitant prices because by giving consumers a review of better priced products, your customers will go elsewhere and you lose profits.

4. Elliptical consumer reports make consumers knowledgeable, and knowledge is power.

5. Elliptical consumer reports put the monetary reigns back into the hands of the consumer.

Can you see why I have an issue with consumer reports? I make my living as a salesman off of consumers' ignorance. I don't need some major corporation enlightening consumers and showing them a better way! It just ain't fair.

Learn to make better elliptical fitness equipment purchases by reading elliptical consumer reports. Get free shipping and very low monthly payments with your elliptical purchase.