No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"?
It starts with you. Check your own attitude about the word. What does "sales" mean to you? How do you feel when you're the one being sold? How much of that feeling do you transfer to the sales experience you're now conducting as a small business owner?
Next, putting aside any of your own negative feelings, what exactly are you offering your potential customers - what's in it for them? How you answer this question is the starting point for a "Positive Experience" for your potential customer. When a person really understands the pain you'll helped them relieve or the joy you'll help them experience as a result of your product or service, they'll see your "sales" process as a positive experience.
So, what's the lesson to be learned? Develop a positive, personal understanding about your own products and services. Determine what you're selling in terms of it's value to the potential customer. Present your product and service value as a solutions. Result: you'll turn your sales process into a Positive Experience for both you and your customer.
"Learn & Do" Action Steps:
1. Write a 3 - 5 sentence description of how you feel when you're the customer?
2. Select the product or service you're most passionate about. List 5 incentives with matching features and benefits you feel have a high value to your customer.
3. Role play with a trusted friend the perfect, interactive presentation of the product or service you've selected.
Business Development Marketing Sales
It's been a difficult and almost insurmountable problem for small businesses - until now. After our own extensive testing, we believe that voice broadcasting software is "the" small business marketing solution, and it is taking the small business, advertising and direct marketing worlds by storm. The new voice mail broadcasting technology allows just about any business to reach hundreds, thousands and even tens of thousands of customers and prospects quickly, easily and inexpensively.
Reaching a lot of prospects fast by phone used to take either labor intensive, expensive phone banks, autodialers costing thousands apiece, or both. No more. If you want your phone to ring off the hook with customers who are ready to buy and red hot prospects who want to know more, the smart move is to let easily affordable voice broadcasting software do the work, while you take the orders.
Your custom marketing message gets delivered fast. Now. Today. Not days, weeks or months from now. The voice mail broadcasting software can call people live, leave messages on answering machines, or do both. The system honors the national Do Not Call list, too, so there's no danger of running afoul of regulations. It calls residences or businesses as well. The technology and the results are absolutely phenomenal!
Now your phone can (and will) ring off the hook with a steady supply of red-hot prospects and ready-to-buy customers. You can do all this at a cost of literally only nickels per call. There's no cheaper, better, faster nor more effective form of advertising available today than voice broadcasting. This software is, in our opinion, "the" solution for small business sales and marketing.
Now you can deliver a custom message instantly to the masses quickly and easily. Make people aware of special events and big sales, remind them of upcoming service, thank them for their ongoing business and much more. The sky is the limit! Today, voice broadcasting software is so inexpensive to use, it even makes sense for civic organizations, churches and non-profit groups to use it too. Now they can do their announcements and even fund raising calls without tying up the valuable time of employees and volunteers!
Typically, small business sales and marketing has not been done right - or it doesn't even get done at all. Between the completely understandable confusion over proper marketing strategies and which advertising methods are best - not to mention budgetary constraints - it's no wonder so many small businesses just "give up" and rely entirely on word of mouth, or do very limited forms of marketing. There's nothing wrong with this, of course. Word of mouth is the best advertising money *can't* buy, and any form of marketing is better than no marketing. But as a fast business growth strategy, this leaves much to be desired.
"The" small business direct marketing solution is voice broadcasting. If you want advertising and marketing that work and work fast and dependably, this is precisely the tool you need. Why? It puts you in charge of your own success, not random chance and hope!
Isn't it time for YOUR small business sales and marketing message to be heard above the din of all the other ads, commercials and offers out there? Voice broadcasting allows you to reach people one-on-one and deliver a message when you have their undivided and complete attention. This revolutionary new technology changes everything - the entire small business marketing dilemma. Now you can and will find and retain prospects and customers - at will. Let the revolutionary voice mail broadcasting technology radically improve your sales, direct marketing efforts and your small business, starting today.
Both Don Osborne & Karl And John Of Beach Bum Communications are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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