Nowadays, it is not surprising to see more advertisements and marketing campaign online or in TVs and radios. However, this kind of marketing campaign usually has a high price fixed to it. It is common therefore, that big companies and conglomerates often use this type of media exposure because they can afford to do so.
For small businesses and those companies which have a limited budget, fortunately there’s direct marketing that can be used to help businesses create a relationship with prospective clients. Through direct marketing, you are able to reach out to your target clients directly, and be able to address each of their distinctive needs.
Direct marketing is often associated with print marketing media. It is no wonder therefore, that direct marketing vehicles include postcard printing projects, mailings of letters and parcels, newsletters, as well as direct response advertising which compels readers to respond to their message.
Direct marketing is an effective marketing strategy for many reasons:
1 – Direct marketing is very effective if you want a way to connect and interact with your prospective clients during your sales and marketing cycle. It helps you establish a direct relationship with your target customers.
2 – Direct marketing allows your postcard printing pieces, for example, to generate awareness of your business among your target clients.
3 - Direct marketing allows you to build a qualified and potential database for your business.
4 – It helps your business to encourage recognition and loyalty, as well as trust from your prospective customers because direct marketing allows you to develop an effective and responsive feedback system.
5 – It also helps you gather concrete information that can provide you evidence of the effectiveness of your marketing medium, such as your postcard printing project.
6 – And because you actually connect with your prospective clients promptly, your direct marketing campaign (e.g. postcard printing) generates excitement over your products and services. It encourages your potential clients to value your business in terms of providing solutions to their unique individual needs. And your marketing campaign doesn’t have to include discounts or price cuts; your direct marketing campaign helps your target readers to simply see the value of having your kind of business in their lives.
Most of all, your direct marketing campaign helps you generate leads and manage them as well. More than getting sales leads for your business, maintaining your current database also needs constant work and effort. An effective direct marketing starts with a stable database. You need a solid system to manage all your new leads, as well as your loyal ones.
It’s not an easy task to manage your leads and make them stay. Your direct marketing technique can help you do all these because it allows you to deal with each of your clients’ needs without delay.
Benefits Of Direct Marketing
If you have a credit card or current account, then you might want to take advantage of Direct Debit in order to pay your bills. These type payments can make paying your bills and regular payments much easier and help you to manage your money much better. If you want to know more about Direct Debit and how it can help you manage your bills then here are some useful tips about how to get started with.
What is Direct Debit?
Direct Debit is a system by which monthly payments are taken directly from your account, whether it is a credit card or normal bank account. You set up this payment system once and then the money automatically comes out of your account at the right time. Direct payment is the preferred payment method of most bill payers because it is quicker, safer and easier than other methods.
Safety
One advantage of these type of payments is that it is much safer than paying by cheque or cash, because the money simply comes out of your account and goes to the correct organisation or person. There is no paperwork to deal with, no chance of your money being taken on the way to the bank and no chance of the cheque getting lost. Direct payment is the safest way to pay your bills and make regular payments.
Certainty
Another reason why Direct Debit is a great idea is that it gives you the certainty to know your payments will be made on time each month. This works both ways, as both customers and retailers know that they will receive their money at the right time. Only errors or non-payment will be reported so you can just get on with your business knowing that your payments are in hand.
Easily manage your payments
If you pay by Direct payment, then you know exactly when your bills will be paid, and if they are fixed payments then you will know exactly how much you will pay as well. This can help you to better manage your money and stay one step ahead when it comes to expenditures. If you pay by Direct Debit for your bills then you will know exactly how much money you need at various points in the month. You can even arrange it so all your Direct Debit payments are collected at the same time. You can also cancel your Direct payment at any point, thereby easily stopping the funds from leaving your account if you want to stop making payment.
No processing fees
Unlike some payment methods, there are no fees associated with Debit payments. Only the money that you owe is taken out of your account, with no extra fees to pay whatsoever. This is different than paying by cheque or other methods where you might have to pay a processing or handling fee to pay your bill. Direct payment is the best way to pay your bills, whether you want to use a credit card or a regular bank account.
Both Kaitlyn Miller & Peter Kenny are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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