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Designer I.C.E Enterprise
Tay Audio Accessories Enterprise was established on 17th April 1989. We started off as a 3-man shop house at Sims Place, providing technical expertise and services in car audio, car accessories, car polish and cushion washing to walk-in-customers.

Moving to Opal Crescent in March 1994, we then focused our specialization areas on car audio, car accessories and car air-conditioning to ensure we are always at the forefront  of technical expertise while maintaining optimum services standards. With this in mind, we invested much time and resources master basic car air-conditioning skills and techniques, fine-tuning our technical and service capabilities throughout the year.

It was during this period of time that we expanded our customer base to include companies besides walk-in-customers. For our corporate services, , we install air conditioning units and audio systems for new vehicles for the sole distributors of Isuzu and Opel.

We moved west to Bukit Batok on 10th September 2001 to cultivate and strengthen solid business relations with our business partners by bringing our company closer to their offices. Such a strategic move ensures that we can provide immediate assistance to meet their car audio and air conditioning needs.

In 9th September 2010, We incorporated into PTE LTD and service mainly the contract Part of the Business. As for the retail part, we open a sub branch - Designer I.C.E Enterprise to take care of our pool of loyal walk-in-customers.

Today, our two business companies continues to thrive in Bukit Batok with a team of more than 5 qualified technicians who continuously provide quality car electrical or air conditioning services to our existing businesses partners. Furthermore, we also undertook various major in-car-entertainment installation projects for companies with fleet of vehicles.In the wake of our business expansion, we have not forgotten our pool of loyal walk-in-customers and will continuously strive to provide the most reliable in-car-entertainment installation service for them at a competitive price.

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