It's our vision to Grow, Glow and Globalise our "DURO" and "ADVANTE" brands. And to be a leader known for Innovative and Value-added Products that make a Difference to our Everyday Life.It is our mission to Create and Transform Innovative Ideas into Commercially Exploitable Intellectual Property (IP) Assets, with a focus on bringing the benefits of User-Friendliness, Security, Healthy Living and Green Environment to our stakeholders. And to Market and Distribute complementry International Brands and Products in the Region.