Success From Failure Is As Simple As Focus, Plan, Execute

by : Timothy Spaulding

You excitedly signed up for that pre-made money generating website you saw in a popbehind window. You signed up for the affiliate IDs. You set up your autoresponder and signed up for several “traffic generators". You read the writings of all the internet gurus. Then you sat back and waited to pull in those MASSIVE PROFITS!

Its now a year later and what do you have to show – 150 subscriptions to your ezine and a couple of downline affiliates. You are disgruntled, dejected and more broke than you were when you started this venture. You feel that it is time to give up.


A major breakthrough leading to increasing success in your home business may be just around the corner. Here are a few steps to take before throwing in the towel.

Why did you start?

When you first signed up there were circumstances in your life that led you to look for a home business opportunity. These may have been due to a job loss, desire for more time with your family or need to supplement retirement income. Whatever the reason, most likely they still exist. Write them down. Put it in big letters on a single page and post it where you will be likely to see it several times a day – on the bathroom mirror, on the refrigerator, on a kitchen cabinet, the bedroom door – somewhere that you will see it and remind yourself of the ultimate goal.


When you started you become excited about a product or service. But along the way you have been bombarded with the “next best thing". It’s easy to get started but then but when it comes down to DOING what you start, it gets hard and doesn't happen as fast as you would like it to.

Jack Humphrey, in his article “Focus and Fear of Success - The Biggest Monkey on Your Back?" says “The problem lies with your focus and your fear of success. You must CHOOSE the opportunity you are passionate about, or create a product you stand behind and love, and then hunker down for the long-haul! Make yourself do everything you are taught to do to build your business and build it - all the way or not at all."

Create/retool your marketing plan

You may or may not have created a plan for marketing your opportunity. The two must haves to be successful are a large and growing opt in list and massive traffic to your website. In all those forums you probably learned several methods to boost your online presence, including:

  1. Listing your ezine in ezine directories

  2. Signing up for pay-per-click advertising

  3. Exchanging links

  4. Buying leads from a lead generator

  5. Signing up with traffic generators, such as searchestate

  6. Buying ezine advertising

You may have tried these and several more. But did you have a plan?

Stone Evans, the Home Biz Guy, in his free ebook, 30 days to success , says "Some of the key marketing activities that you should perform on a regular basis are starting to show up once every week: write and article, submit your article, create links back to your site, network in forums... I strongly recommend that you keep these vital practices up for the life of your business."

“ You see, it is very unlikely that one BIG event is suddenly going to make you an Internet marketing success story and cause you to become rich overnight. In truth, it's all the small things you do that add up over time and ultimately allow you to become successful in this or any business undertaking."

Execute the plan

Now that you have refocused on your goals, narrowed in on your product and built a marketing plan all that’s left is to execute that plan. Set aside time every day that you will spend on your plan. Write an article on Monday, submit it on Tuesday, exchange links on Wednesday and so on.

Ultimate Success

You had your reasons for deciding to start your own home based business. You must always keep your reasons in the forefront of your mind. You must always be able to rely upon your own self and your dedication to the success of your business.

Success is within your reach, if only you can stay focused on your goals. You must decide to reach for your goals, and then, you must have the discipline necessary to reach them.