Content is King, Content Search Engine Optimization

by : Tracy Hildreth



When was the last time you updated or added new content to your website? Yesterday? Last week? Last Month? NEVER! I hope it is not the latter, but don't worry if it is you can change that from now.

Search Engine Optimisation Tip - Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant - the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.

So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a >Content Management System) you should go in and make sure that the information on your website is up to date. It is? Well start adding some content - Make it a once a week habit or I would even recommend it once a day if you can really spare the time.

There is another added bonus of doing this - over time you will be building your so it could have potentially hundreds of pages of content.

Each of these pages is an access point for someone to visit your site via a search engine - the more pages you have then potentially the more Keywords and Phrases you will be targeting - before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you.

Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -
&bull Create an on your website
&bull Think of 5 articles related to what you do and write them up (try and make the article at least 300 words long if you can).
&bull You now have 5 weeks worth of updates for your website.
&bull Keep a notepad handy; whenever you think of a new article title jot it down. You will then start to develop a list for when you can't think of what to write about.
&bull Keep with it. Short term you will not get much benefit from doing this - 12 months down the line, you will be amazed by the results.
So now ive given you these top tips - get out there and start writing some content.

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