Facts on coywriting
by Tonyhetherington.Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you'...
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Lyrical Copywriting
by Rayedwards.This article will briefly examine the field of lyrical copywriting.Copywriting has the same goal no matter the field you're in: to compel a certain audience to buy a particular product. Writing song lyrics isn't any different. In this arena you must ...
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The Demand for Copywriting
by Rayedwards.This article will help illustrate the constant market demand for freelance or professional copywriting.The market will always need copywriters, regardless of the strength of the economy. It was much easier to sell a good product with subpar marketing...
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Tips for Copywriting
by Rayedwards.This article will examine how to gain more clients and improve your copywriting skills.Improving these two skills will help you become far more successful as a copywriter. There are many good copywriters out there that do not have many clients becaus...
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Back to the copywriting basics
by Mark Laing.You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is wor...
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Why Good Copywriting Matters
by Amrit Hallan.Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your ha...
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Copywriting that Sells
by Amrit Hallan.The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is wort...
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The $12,500 Copywriting Formula
by Sopan Greene.Have you heard of Brian Keith Voiles? Probably not, butif you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula hegets paid $12,500 to put into use for Fo...
Sure-Fire Copywriting Tips
by Angela Wu.As you know, good sales copy is critical to your successonline. Although it's not something that you can learnovernight, here are a few pointers to increase yourresponse rates ...__1. Focus on benefits, not on features. For example, the specialty pet...
Copywriting Successes & Failures
by Karon Thackston.by Karon Thackston ? 2002http://www.copywritingcourse.comIt’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete but...
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3 Strange And Twisted Copywriting Tactics!
by Larry Dotson.1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butwhat if it could take away 97.5% percent of them.Ho...
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Turning Not Into Hot
by Karon Thackston.After assessing the copy, create a to do list of objectives. The remaining items on my “to do” list included, 1. Make the copy more inviting. 2. Draw visitors into the fireplace experience. 3. Don’t just give features… give benefits, too. And...
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How to Copywrite for SEO
by Karon Thackston.by Karon Thackston ? 2003http://www.copywritingcourse.comI recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine o...
Its Not About You Its About Them
by Karon Thackston.The goals of the copywriting rewrite were to increase sales and improve search engine positioning for the terms “soy candles,” and “scented candles.” The copy definitely needed some work. It wasn’t “bad,” but it had one major thing hold...
In the Wake of the “Florida†Update
by Karon Thackston.by Karon Thackston ? 2004http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10...
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