Small Business Marketing
by gsdodge.One of the primary obstacles that you must over come is the buyer's sense that they are taking a risk when buying from you. The more they feel that they are taking a risk, the greater will be their reluctance to make the purchase.To overcome this ob...
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Marketing Your Small Business
by edmondj.If the idea of marketing your small business falls somewhere between flossing your teeth and cleaning the toilet, you're not alone. As entrepreneurial as any small business owner has to be, there's something about sales and marketing that can be inti...
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Get the Most Out of Tradeshows
by shannon3113.Trade shows. They can be boring or exciting. And yes, your feet can kill you after standing all day waiting for a potential customer to turn in your direction. The success of trade shows depends on exhibitors making the most of them. Many exhibito...
Small Business Marketing Tips
by avenueeast.People like to do business with people they trust. And more than that, they like to work with people that they like. The "courtship" phase of your relationship with your prospects is critical to your small business success. So are you giving your cli...
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Marketing And Copyright Lessons From The Dead
A month or two back I was in an online discussion with someone who had had an article of theirs printed and quoted from without their permission, and without the proper copyright notice. The author was up in arms and was wondering what to do about it...
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Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mile...
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Are You Ready To Be Promoted?
by pmegan.Promotion is one of those things almost everyone wants after a successful job search. But no one is bold enough to ask for it.If you're determined to get ahead after a successful job search and are willing to follow some simple steps, you can move t...
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Plan Your Small Business Marketing
by hunter.Small business marketing is a very important part of owning a business. There will be instances when a person needs to advertise and promote their business. However, for some people they may not be able to do this, as they do not know how. When you ...
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How to Commit Brand Suicide
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incompa...
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Marketing Management and the EU
by j_hardcastle89.Many of the marketing texts argue that marketing is a logical process with a natural structure which can be viewed primarily as a method of: understanding the marketing environment; using the marketing mix; developing a marketing plan based upon the ...
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Marketing Your Small Business Online
by tjacowski.Online marketing has carved out a niche of its own quickly in the last decade. The spread of the Internet has opened a multitude of avenues for small business owners and marketing their businesses is no more the same shackled-down-to-the-earth kind o...
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Crash Testing New Products - Performance Testing Guide
by infocus.When it comes to new products, there is always that one final task that needs to be done before the said product can actually be approved or not for by the target market. Road testing, otherwise known as performance testing, is actually a good way fo...
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The Death of Personal Marketing
Salespeople have always found marketing to be expensive and difficult. Finding, contacting, and acquiring the opportunity to sell prospects has always been the most difficult task salespeople face. More salespeople failed in the 20's because of an ...
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Field Marketing in the Food and Drink Industry
If you are a supplier in the food and drink industry, then the key to your success is the way that you market your products to potential customers. At the same time it is likely that your core skills are in manufacturing and product development, and ...
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Mind Control Marketing
You've built a relationship by giving information, asking questions and sharing stories about yourself.You've found or created a product your customers want.You've gotten your subscribers to whitelist your email address, and you've spam-proofed your ...
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Tips for Achieving Networking Success
Networking. Maybe one of the most overused and misunderstood words in the business lexicon. Certainly it's one of the most common - and possibly among the most effective - means of marketing yourself. Although it can be personally labor intensive, ne...
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