Editorials » Business Resources » Marketing Guide

What You Know Can Work Just As Well As Who You Know
Topic : Small Business Marketing & Business Communication
by Carolyn Moncel.We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media rel...
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Its the Little Details that Can Make or Break a News Story
Topic : Marketing Public Relations : Media Relations & Media Marketing
by Carolyn Moncel.Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-bu...
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Marketing Mistakes to Avoid
Topic : Marketing Small Businesses & Small Business Marketing Strategies
by Susan Carter.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch? Entrepreneurs often fall in love with their products or se...
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When Elephants Dance on Wooden Floors
Topic : Integrated Marketing Communications & Marketing Communications
by Steve Brunkhorst.Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you must visit a secret ca...
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Promote your Business Internationally
Topic : International Business Marketing & International Marketing
by Marie-Claire Ross.Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. But how do you market your company succ...
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Secrets of Internet Marketing
Topic : Network Marketing Strategy & Direct Marketing Network
by Al Martinovic.Did that headline grab your attention? I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depend...
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A Common Problem
Topic : Marketing a Business : Marketing Communication & Marketing Comm
by Adam Buhler.During a survey of my new subscribers, I heard many common challenges facing online marketers today. I could spend hours rambling on about this problem or that, and what can be done to minimize the...
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Internet Marketing, Fact Or Fiction?
Topic : Network Marketing Secrets & Internet Network Marketing
by Adam Buhler.I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle...
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Generating Publicity for your Business
Topic : Media Public Relations & Public Relations Strategy
by Todd Brabender.When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective cust...
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How One Free Advertising Method Can Transform Your Income
Topic : Marketing and Advertising : Internet Advertising & Advertising
by Al Martinovic.A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it. What if you can advertise for free and get potentia...
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Traffic Generation Tutorials. Article 1 of 10 Bi Weekly Articles
Topic : Web Traffic Generation & Web Site Traffic Generation
by Mal. P. Bailey.This article will be continually updated with your feedback and updates will appear http://www.its-brilliant.com/0001.html. Please See Contact and Reprint details at end of Article An "In Depth" Lo...
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Profiting From Mistakes
Topic : Business Marketing Tips & Marketing for Business
by Sean Burns.For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on yo...
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Sales Coaching... Fact or Fiction?
Topic : Sales Management Coaching : Sales Coaching & Sales Consulting
by Paul Shearstone.The old adage in selling has always been, “Find out what they want, then, give it to them.” The fundamentals of selling are clearly that elemental. The application thereof, however, continues to be t...
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Positioning is a Powerful Concept in Marketing & Communications
Topic : Marketing and Communications & Business Positioning
by Peter Andersen.Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to orde...
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Is Network Marketing Easy??
Topic : Network Marketing Strategies & Network Marketing Opportunity
by Michael Lemm.I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does ...
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"Do Not Call List"...Death Knell For Leads Programs?
Topic : Affiliate Marketing Program & Affiliate Marketing Programs
by Michael Lemm.I'd pay close attention to this for awhile. There are implications for leads programs especially. In about 6-10 months or so your company is going to have to subscribe to the FTC "Do Not Call" (DNC) ...
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How To Make An Extra $100,000.00 Each Year
Topic : Business Plan Consulting : Marketing Consulting & Sales Tips
by Karin Manning.HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE McDonalds has added over 200 billion dollars to their sales with their one line “Would you like s...
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Make your Customers Return
Topic : Customer Service Management & Customer Service Solutions
by Karin Manning.Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty pro...
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The Truth About Joint Ventures
Topic : Business Joint Ventures & Joint Venture Companies
by Jason Mangrum.This is a "Shareware" Article (what's that? read on...) This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire art...
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How To Attract Buyers Using The Right Sales Terminology
Topic : Internet Marketing Terms : Sales Terminology & Marketing Terms
by Abdallah Khamis Abdallah.It is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your product and possibly more sales. Fail...
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Topic : Free Internet Advertising : Marketing Advertising & Online Media
by Martin Cargill.As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to...
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5 Ways to Encourage Impulse Purchases
Topic : Impulse Marketing : Impulse Buying & Impulse Purchases
by Bobette Kyle.I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even k...
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Hit the target: Target your advertising to make it pay off
Topic : Free Online Advertising : Online Advertising & Advertising Sales
by John Moore.Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising. How well you target you...
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Chicken Little and the Disintermediation Myth
Topic : Online Transaction Processing & Financial Disintermediation
by Paul Shearstone.If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which m...
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What Our CAT Taught Me About Marketing!
Topic : Business Marketing Ideas & New Business Marketing
by Cathy Bryant.Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the t...
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