Editorials » Business Resources » Marketing Guide

Promote Your Business With Dogs, Cats, and Rats
Topic : New Advertising Ideas : Advertising Ideas & Advertising Idea
by Terence Tan.Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars ...
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Increase Sum in Your Check Account with Follow-Ups
Topic : Customer Follow Up : Customer Follow-up & Customer Followup
by Janice Chiang.We’ll be examining what makes follow up to prospects/customers so important on our online world today. Are you familiar with this scenario? Joined an affiliate program with good pay-out. Send an ...
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Power at your Fingertips
Topic : Power Of Internet : Powerful Internet & Internets Power
by Nicholas Dixon.It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing. In one click you can make thousands feel the power you possess in hand. What am I talking a...
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Underestimating the Power of In-house PR
Topic : In House PR : In-House PR & Inhouse PR
by Carolyn Moncel.Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners....
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What to Say When the Media Calls
Topic : Handling The Press : Press Handling & Media Handling
by Carolyn Moncel.If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, w...
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How to Attract Customers Attention
Topic : Get Customers Attention : Attract Customers & Attract Clients
by Charlie Cook.No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable ...

Do-It-Yourself Public Relations
Topic : Do-It-Yourself Public Relations : Do-It-Yourself PR & DIY PR
by Bonnie Jo Davis."Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make...

Into The Limelight
Topic : Quickly Gaining Recognition : Gaining Recognition
by Steven Van Yoder.To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's h...

Which Of These Words Attract Your Clients
Topic : Writing Good Copy : Write Good Copy
by Charlie Cook.Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting i...
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Give Me $1 And Ill Have A Powerful Marketing Weapon
Topic : Write Ideas Down : Write Down Ideas & Record Ideas
by Al Martinovic.One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it b...
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How to Promote Your Small Business Without Spending a Fortune!
Topic : Promote Small Business : Promoting Small Business
by Glen Smyth.Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of...
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Boosting Business Productivity
Topic : Increase Business Productivity : Increasing Productivity
by Glen Smyth.Growing your own small business can be one of the most exciting journeys you could ever embark upon! But it's important that you continuously implement new and fresh ways to generate sales and impro...
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Strategies to Increase Productivity
Topic : Increasing Business Productivity : Improve Business Productivity
by Glen Smyth.Building a dynamic small business is a constantly evolving, increasingly demanding role. It is very easy to get so caught up in the day to day running of our business that we neglect to take the time...
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Why Some Web Sites Sell and Others Dont
Topic : Create Selling Website : Improve Website Sales
by Charlie Cook.Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and hav...
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Viral Marketing with a Powerful Twist
Topic : Viral Marketing Tips : Viral Marketing Guide
by Floyd Tapia.What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . ...
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Is Your Marketing Full of Holes?
Topic : Evaluate Marketing Strategy : Evaluate Marketing Strategies
by Charlie Cook.You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and cus...
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The Most Important Marketing Tool
Topic : Best Marketing Tools : Top Marketing Tools & Top Marketing Tool
by Nicholas Dixon.As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various so...
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Flea Market-ing Lessons
Topic : Flea Market Sellers : Flea Market Seller & Flea Marketing
by David Leonhardt.A few days ago, I was signing copies of my book – Climb Your Stairway to Heaven: the 9 habits of maximum happiness – at the flea market. Nobody expects an author to sign books at a flea market. So...
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Open the Door to More Business with Your Ideas
Topic : Increase Customer Base : Increasing Customer Base
by Charlie Cook.Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more door...
Similar Editorials : Small Business Ideas

Getting Noticed!
Topic : Small Business Publicity : Publicity For Business
by Sue and Chuck DeFiore.One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller ...
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Selecting Good Stock Photography in the Age of Digital
Topic : Stock Photography Tips : Stock Photography Advice
by Beth Brodovsky.The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photogr...
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The Language of Color
Topic : RGB Color Format : Color Formats & Color Format
by Beth Brodovsky.In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not on...
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Not So Stationary Stationery
Topic : Stationary For Business : Stationary For Businesses
by Beth Brodovsky.The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s busines...
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The Keys to a Great Logo
Topic : Create Company Logos : Creating Company Logos
by Beth Brodovsky.Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a compa...
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Tackle a Newsletter and Come out on Top
Topic : Creating News Letter : Creating Newsletters & Creating Newsletter
by Beth Brodovsky.Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason --...
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