Public Relations Strategies
by: Richard Cunningham.
Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition has received.
One of the first steps in defining a public relations strategy is to unders...
Finding an Internet Business to Suit your Needs
by Birsain. If you've ever secretly thought about publishing your recipes in a cookbook, you will want to read the following. The popularity of cookbooks as a product that's easy to sell has continued to go up, along with the sheer quality of the recip...
Public Relations
by: Jan Fritz.
The wind of changes...
The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of P...
Do-It-Yourself Public Relations
by: Bonnie Jo Davis.
'Advertising is what you pay for. Publicity is what you pray for.'
What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the...
Public Relations: Toast?
by: Robert A. Kelly.
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
They’re entitled to wonder wh...
Public Relations Mixup?
by: Robert A. Kelly.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 885 including guidelines and resource box. Robert A. Kelly ...
Public Relations: Why it Works
by: Robert A. Kelly.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 570 including guidelines and resource box. Robert A. Kelly ...
Public Relations Productivity
by: Robert A. Kelly.
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?
I opt for holding public relations responsible, first, for recognizing that people act on t...
How to Take Advantage of Public Relations
by: Robert A. Kelly.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 760 including guidelines and resource box. Robert A...
What Is "Best Practice" Public Relations?
by: Robert A. Kelly.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 845 including guidelines and resource box. Robert ...
Anxious About Your Public Relations?
by: Robert A. Kelly.
Shooting from the hip always creates anxiety.
Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they...
The Truth About Public Relations
by: Robert A. Kelly.
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behavi...
Writing For Public Relations
by: Ana Ventura.
So you're not sure how exactly to go about writing material foryou public relations campaign, and maybe you're not even sure youwant to. We're all busy people, right?One the of the best solutions for that is to just hire someoneelse to d...
This is the Power of Public Relations : PR Tips
by: Robert A. Kelly.
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.
Its power really lies in doing something positive about the ...
Public Relations 8 Fix Factors
by: Robert A. Kelly. I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside st...
