Laurence and Carolyn James own The Light Company Direct Ltd, an independent, family run business, based in the heart of the Cotswolds. The company offers a superb range of distinctive and stylish lighting for homes and commercial establishments via mail order and the Internet. Laurence and Carolyn have selected lighting that represents the very best in design and craftsmanship. They have developed close links with key manufacturers throughout Europe and are able to offer customers many designs that are rarely seen in the UK. http://www.thelightcompanydirect.co.uk laurence@thelightcompanydirect.co.uk
From Bank Clerk To Entreprenuer What seems like a century ago, I left school and joined a well-known High Street Bank. In those days working as a bank clerk was a well-established route for many school leavers and perceived to be ...... Similar Editorial : Fire Your Bank by Michael Carey. | Source : Business Sponsors
In The Mood Creating a Designer Home With Lighting Traditionally, spring is the time when many of us think about redecorating or remodelling a room in our home and we begin skimming through glossy magazines, or ...... Similar Editorial : Lithium for Mood Disorders by Alien. | Source : Interior Remodeling
The Importance Of Research For Effective Copywriting Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you're under pressure to meet a business writing deadline, the o... Similar Editorial : Effective Fiction Research by Eric Penz. | Source : Writing A Novel
Why 90% Of Published Content Is Rubbish We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It's a constant and essential cycle. Information is valuable, and those who present it as high quality content will make money doing so. It's the biggest grow... Similar Editorial : Getting Published by Simone Mary. | Source : Writing A Novel
Defining And Writing For An Audience As part of the essential research you should do before starting to write, it's a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Although often taken for granted, this process is crucial to achieving effective writing - and eve... Similar Editorial : Defining a Long by Charles M. O'Melia. | Source : Writing A Novel
Get Active With Your Copywriting When writing copy for any media, it's always important to write in the active voice – not the passive.Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act. Indeed, just employing this one technique in your copywriting could make the difference between securing a sale and losing one.If you use passive...... Similar Editorial : Who are Active Singles by Marvin Perry. | Source : Advertising Design
Seven Essentials For A Profit Pulling Sales Letter There are many ways of writing a great sales letter, and no rules are hard and fast. For a start, many essential elements in the process are nothing to do with the letter itself.To begin with, you must always kick off with a well-researched and clean lead list before writing anything. It's also important to run tests changing just one element of the letter at a time, and not send out too many...... Similar Editorial : Pharmaceutical Sales Cover Letter by stuboo. | Source : Increase Of Sales
The Ethics Of Copywriting: Writing With Respect A marketing director from a large creative agency once told me, ‘Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive about the work you give them. The day you start to care about their input - is the day you should get out of the business'. Astonishing isn't it, and...... Similar Editorial : Ethics In The Workplace by Myron Curry. | Source : Copy Write
Copywriting: Reaching Out With The Right Words As defined in dictionaries and encyclopaedias, the word "copywriting"' refers to the act of writing material that aims to promote something. In other words, copywriting is simply advertising through writing. Whether you are writing a slogan or tagline, a commercial jingle, an article or a television script, you are actually writing to help a product sell better. And to do that, you will need some...... Similar Editorial : Copywriting Is Not One by Karon Thackston. | Source : Copy Write
Why Copywriting Is The Secret To Your Online Success Over the last decade, the number of companies selling theirproducts and services on the Web or sharing information onlinewith their target market has exploded.It's no longer frowned upon to conduct your business on the Web,and huge numbers of people are making a healthy living doingjust that. Others, however, are not. For every great website outthere that grabs its customer's attention and holds...... Similar Editorial : The Secret to Success by Fernando Soave. | Source : World Wide Web Domains
How To Write Persuasive Copy For Company Brochures When it comes to selling your products and services, many companiesmiss a trick when it comes to writing the copy for promotionalbrochures. This is because many businesses pack their glossy,well-produced brochure with just the key features of their latestoffers and new solutions, without actually selling the benefits of whatit is they're offering. Far from getting inside the client's mind...... Similar Editorial : Designing Brochures Elegantly by Alex Denver. | Source : American Copywriter
How To Manage Your Time As A Freelance Copywriter One of the great misconceptions about freelance copywriting is that you can write when you want to. ‘What a great job you've got', people say, ‘you can work when and where you like and choose your own hours'. This sounds fine in principle, if it weren't for that dreaded word that rules the lives of all freelance copywriters – ‘deadlines'. I haven't missed a deadline in ten years of commercial...... Similar Editorial : Becoming A Copywriter by Kevin Browne. | Source : American Copywriter
How To Write Web Content That Sells Your Company People read differently on the Internet, because they want and expectdifferent things from websites than they do from newspapers or printedcorporate literature. For a start, it's 25% harder to read on a screenthan it is on paper, (1) and Web readers are also a notoriously ficklebunch, scan reading your pages at best, and ready to leave your site atthe click of a mouse.I'mnot usually a fan of...... Similar Editorial : How SPAM Sells Sex by Michael Oliver. | Source : Alphabet Letter
How To Write Effective Keyword Articles Copywriting is an excellent way to make some extra income, and it can be very lucrative if you become proficient at it. One way to put your skills to work is to learn how to write keyword articles or keyword-optimized articles to publish on the Internet. It's also a useful skill to use in promoting your own websites.When writing keyword articles, the most important thing to keep in mind is that...... Similar Editorial : Keyword Ownership by Richard Zwicky. | Source : Alphabet Letter
