Selling your own home can be an interesting experience to say the least. It takes a lot of time and effort to make the process work properly. You also need to be able to balance your life, family, and work while remaining accessible and available to show or answer questions about your home. As well, it will be necessary to discern qualified interested buyers from people who just want to see the inside of your home. It can be time consuming but it can also be rewarding if done correctly. One of the major aspects that you will have to concern yourself with is the marketing of your home. When homes are listed with an agent they typically have an established advertising presence, in several types of media.
You as a home seller don't have this advantage so you must seek alternative methods to get the word out about your home.
When preparing a marketing plan for a FSBO home you will need to be smart about where your advertising dollars go. It is unlikely that you will be able to have the kind of web presence that a realtor has but you can have the next best thing: a flat fee MLS listing and a listing on a national FSBO site. Flat fee MLS listings have been a huge boon to the FSBO market. Now you home can receive attention from people who never would have seen it before. This also gives info on your home to many area realtors who have clients looking for homes in your area . The listing on the national FSBO site can bring the info on your home to a nationwide market of buyers and real estate investors that was previously almost impossible to reach. Them of course, there are the old reliable ways to get word about your home out such as the newspaper classifieds, ads, front lawn signs and open houses.
These are all elements in a complete and well planned marketing strategy. In order to get the most from your FSBO sale, make sure that as many people see your home as possible. Without viewers the home will never sell and it will simply waste your time and money.
