How to Beat the Car Salesman...

By: Paul Lucas

No, not with a kipper... or even a rubber glove... this is how to beat the car dealer to the cheapest new car prices.

For years people have answered the question "what do you want for Christmas?" in the same way: "I'll have a Ferrari please". While we might be joking about our loved ones dipping into their pockets to secure our dream motor, most of us would love a new set of wheels this festive season.

The only problem is that new cars, whether it be a Renault or a Rolls Royce, don't come cheap and with car salesmen traditionally charging huge lumps of commission on top of the recommended retail price the secret to garnering a decent new car deal is to cut the salesman right out and shop online.

By shopping online you don't just have one car showroom offering you its best price, instead you see perhaps 40 or 50 in just one search with them all effectively competing to offer you the best price. For example, the new cars comparison tool at moneysupermarket.com searches more than 20,000 new cars instantly from more than 100 providers including the likes of GR8 and Autobytel.

The savings that can be secured even just by comparing the online retailers are huge. For example, a quick search for a Ford Focus 1.4 Studio five-door hatchback returned prices as high as ?10,796. However, through the cheapest online provider on moneysupermarket.com the same car could be scooped for just ?7,999 - a saving of nearly ?2,800 and more than enough to pay for most people's Christmas presents and celebrations.

So perhaps there isn't room for a Ferrari in your stocking, but if you're shrewd when you buy a new car there'll be room for a lot more presents...

That's if you don't mind the car salesman removing some of the golden tinsel from his tree...

New Car Buyers
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