Small Business Marketing Strategies

By: Kendall Summerhawk

Most women entrepreneurs would love to double their income, but when they think about going from where they are now to their new goal they either think too small, panic or go blank.

It's as if the gap between their current reality and their goal number is just too big of a leap to make all in one jump. These women entrepreneurs quickly become discouraged, and time goes by without seeing any real change in how much they're making.

I, too, used to struggle with this until I created a simple solution that has resulted in helping nearly triple my income into the high six-figures in just one year (and be on track to reach seven-figures this year).

The small business marketing system I created is called your "Bold Money Goal." The concept is simple and has worked for hundreds of women entrepreneurs who happily see their monthly income skyrocket!

Here are four marketing strategies you can use right now to leverage this powerful tool:

Small Business Marketing Strategy #1: Choose a short time frame.
Short time frames give you focus and create momentum. Plus, they're fun and exciting! I prefer a 30 - 90 day Bold Money Goal time frame to get you to stretch your thinking and spark your creativity as to how you're going to reach your Bold Money Goal. Short time frames are also powerful because they cause you to take big, measurable action rather than procrastinating because your small business marketing goal seems fuzzy or out of reach.

Small Business Marketing Strategy #2: Pick the right new amount to bring in.
Aim too low and you're unlikely to make any significant changes or progress with your woman-owned business. But aim too high and the amount can feel so far out of reach that it doesn't feel "real". I recommend that women entrepreneurs choose an amount they want to make that is anywhere from 40 - 50 percent more than they currently bring in.

Small Business Marketing Strategy #3: Go for the low-hanging fruit.
You don't have to suddenly add entirely new services or products to your woman-owned business to reach your Bold Money Goal. In fact, I advise to look for the low-hanging fruit that's just waiting for you to pluck it off of the 'Money Tree'.

Low-hanging fruit are typically services and products you already have that can be dusted off, re-launched, re-titled or expanded. Try also offering a teleseminar, program, a group or a private service focused on a single topic with which your clients commonly struggle. One of my Platinum clients did this and within a few short days had nearly 400 people signed up for one teleseminar!

Small Business Marketing Strategy #4: Be open to new approaches for achieving your goal.
The power of the Bold Money Goal isn't just to bring in the bucks - although that IS important! It's to help you make a big leap forward in expanding what's possible for you and your woman-owned business. Be open to doing something in a new way, a bigger way and certainly, in a bolder way so that the rewards of achieving your Bold Money Goal continue to grow.

Creating and achieving a Bold Money Goal every 30 - 90 days will help you "chunk down" your ideal income in a way that will help you reach it faster and easier than you've every thought possible!

Marketing
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Marketing