BUSINESS MARKETING IS ESSENTIAL FOR EVERY BUSINESS whether it be small or large. It is a MUST for all businesses to MARKET. If you do not it is potential business suicide.
Effective marketing needs research and needs commitment.
It is essential to work out your marketing strategies and form a marketing plan. If the dollars are tight there are many cost effective methods that can still bring extra income. Then when business is improving more expensive methods can be adopted. All marketing must be measureable and it is important that this is part of your planning process.
Small business owners have to be experts in so many facets of a business and if they are not comfortable with marketing, it usually comes down to the very basics of 'lack of knowledge'. DON'T GO DOWN THAT PATH WHEN GOOD ADVICE IS HERE AT THE CLICK OF A BUTTON.
The goal is to get your name out there, to promote your products effectively, and to develop a customer base without "spending" yourself into bankruptcy.
MARKETING MUST DO'S FOR SMALL BUSINESS comes in ebook and audio version and goes through a whole marketing plan set up to help you succed at this task.
The old adage says that you "have to spend money to make money" for a reason. IT'S TRUE.
Marketing starts from the very first day you go into business and covers everything from your logo, business cards, bill boards, stationery, customer service and the list goes on.
Keeping in mind that it is harder and more expensive to get a customer than it is to keep a customer.
