Quilting Business Marketing Tips

By: Linda Matthews

If you have an online quilting business, a quilter's newsletter is a smart marketing tool and is one of the best ways to promote yourself and your business.

A newsletter that contains valuable content and which is sent out on a regular basis helps to build a relationship between yourself and your subscriber. It is also a great way to bring visitors to your website on a regular basis. These visitors then have the potential to turn into customers.

Once you have decided to produce a newsletter on a regular basis, you then must commit to it. Sending out your newsletter on time every week or month shows that you are serious about your business and helps to earn respect and trust from your reader

Spend some time thinking about what information you want your newsletter to convey. Obviously you want your readers to stay informed about your quilting business or service, but if your newsletter contains only advertising material then it lessens the chance that your subscriber will actually read it and visit your website. Consider adding some worthwhile content; something that will hold the interest of the reader and make them want to stay subscribed and visit your website on a regular basis.

Once you decide that a quilter's newsletter will add value to your site, produce one or two issues and archive them on your website so that visitors can look through them and decide if it is something they want to subscribe to. If there are no back issues for a visitor to browse through, then chances are they may not want to subscribe.

Get started publishing your quilter's newsletter with this checklist:

Name
Select a name that is catchy and relates in some way to your business.

Content
Think about what sort of information you want your newsletter to convey. Advertising of course, but also include something to entertain or inform.

Format
What format will you use to distribute your newsletter?
Email using plain text or html
This is a simple and convenient way although you are limited by the amount of graphics you can include in your email.
HTML webpage
Adding a page to your website is another method and allows you to add as many graphic images as you like.
PDF format
Consider an ezine. PDF is a common and safe format for downloads and this method allows you some creative freedom.

Frequency
In order for your newsletter to work as a marketing tool, it needs to be sent out regularly. A guideline would be weekly or monthly. Make sure you stick to your schedule as it makes you look reliable and professional.

Managing a subscriber list
When first compiling a subscriber list, it is easiest to use a spreadsheet to store your information, however as your list grows you may need to consider using an email marketing service. These types of services charge according to the number of subscribers on your list and generally are economical to use.

Privacy Policy
Include a privacy policy with your subscription

Opt in/out
Always ensure that your reader has the option to opt out of receiving your newsletter, otherwise it could be perceived as being spam.

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