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That title sounds like it is a little arrogant, doesn't it? Yet, if you take a moment to look at the second word and nothing else you will find the secret of online moneymaking success. People aren't interested in what you're hawking until they see what it will do for them.
Look at pharmaceutical companies' ads on television. They're selling medication, stuff for sick people; nothing could be more negative and harder to sell. However, the ads don't show sick people; they show happy, beautiful healthy people. People who are sick want to look and feel like the people in the ad. Therefore, the pharmaceutical company doesn't show sick people that need their product. They show healthy people that are healthy because of their product. The prospective buyer sees a direct benefit to buying the medicine. The company makes a sale. Now how can you use the same principle in your online moneymaking business? How can you sell a direct benefit to your prospective customers instead of just selling a product or service? If you can find the answer to that question, you will be the one watching your online business explode. One of the techniques used is to reward your customers for using your site and buying your products. In addition, you can reward them for referrals to others. Special notices that say thank you for their purchase or offering a small discount if they come back or refer your business to a friend are all great ways to increase your profit margin. Another technique is when your customer signs up at your sight are sure to send confirmation messages that their request was received though instead of simply saying, "we have received your request" add a little something extra in there. This is a great time to offer them something extra from your sight or a discount off there next purchase, be creative and you will be amazed at the responses you will receive. It's not as hard as you might think. Put yourself into the mind of your client. How can your product or service make his or her life easier? Once you have that, you have the basis of your marketing plan. It's been said if you built a better mousetrap people would beat a path to your door. Why? Do people want a mousetrap that badly? Of course not, they just don't want any mice problems. Approach your clients with an answer to their mice problem and your online moneymaking business will be a great success. |
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