27 of the Most Effective Headline Words of All Time

By: Andrew Hallinan

The secret to improving your marketing and sales is creating headlines that sell.

Headlines are the most important part of your entire sales.
Think of the last time that you went to the book store and bought a book. Why did you pick it up? What was the first thing you saw when you looked at it?

  • Chances are that you picked the book up after reading the title, and then turned the book over and read the back.
  • After deciding the book looked interesting, you decided to purchase it. You pulled out your wallet and spent $8-$18 because of a catchy headline and some good text on the back of the book. You became a 'conversion.'

Headlines need to convert people's interest.
The only purpose of a headline is to make the reader read your first sentence. It then takes a good first sentence to make the reader read the second sentence and the third, etc. Getting people to your website is easy - getting them to become a sale, is not. Always incorporate one of your key benefits into your headline.

For example, someone advertising a new air purifier could say:

  • 'Facts You Should Know About How to Instantly Kill 99.9% of Air-Born Bacteria That Will Harm Your Family' See? You're taking the benefit, which is, 'Kills 99.9% of air born bacteria,' and turning it into a catchy headline.
  • Words in quotation marks are read and retained 80% more often! 

Mistakes Made by Most Copywriters
Most copywriters make the mistake of writing the copy first, and then the headline. This is wrong! Never do that. Always write a killer headline first, and then write your killer copy.

Here's the Words You've Been Waiting For!
27 of the Most Effective Headline Words of All Time

1. Announcing

  • 'Now announcing the secrets to acne treatment.'
  • 'Announcing: Going out of business sale!' 

2. Secrets of

  • 'How to Discover the Secrets to Better Intimacy.'
  • 'Order now, and Discover the Secrets of Success!' 
  • 'Now Announcing This New Secret That Everybody Is Talking About!'
  • 'Discover New Secrets to Weight Loss!' 
  • 'The Time To Buy Is Right Now.'
  • 'There Has Never Been a Time Like Right Now!' 

5. Amazing

  • 'Order Now for Your Amazing New Kit'
  • 'Now Introducing the Most Amazing New Vacuum Cleaner' 

6. Facts (You Should Know)

  • 'Facts You Should Know About Healthcare'
  • 'Facts You Should Know About Weight Loss' 

7. Breakthrough

  • 'Click Here For Your Breakthrough New Report'
  • 'Now Announcing a Medical Breakthrough' 

8. At Last

  • 'At Last, an Easy Way to Make Money Online!'
  • 'At Last, the Answers You Deserve!' 

9. Advice to

  • 'Advice to Lower Your Mortgage Payments by Half!'
  • 'Advice on How to Stop Acne Before It Happens!'

10. Truth of

  • 'Do You Want to Know the Truth of How to Lose Weight?'
  • 'At Last, Learn the Truth of How to Live a Better Lifestyle' 

11. Protect

  • 'How to Protect Your Family Even When You Are Away From Home' 
  • 'At Last, a Secure Way to Protect Your Investments' 

12. Life

  • 'Here's How to Live the Life You've Always Dreamed About'
  • 'Discover the Secrets to a Happy Love Life' 

13. Here

  • 'Here, You Will Find What You Have Been Looking For'
  • 'If You Want to Get Rich Online, Start Here' 

14. Discover

  • 'Discover the Secret New Way to Protect Your Investment'
  • 'Here is Where You Will Discover Secrets That Will Change Your Life' 

15. Yes

  • 'Yes, At Last, Your Search Is Over!'
  • 'Yes, Send Me My Free Report!' 

16. Bargain(s)

  • 'Looking For a Bargain? Look No Further!'
  • 'Now Introducing the Best Bargain You'll Ever Find Online' 

17. Do You

  • 'Do You Want to Discover Your True Potential?'
  • 'Do You Want to Buy a Bargain?' 

18. Love

  • 'Here Is How to Protect The Family You Love While You Are Away From Home'
  • 'Looking For a Bargain? You'll Love This!' 

19. Hate

  • 'Do You Hate Spam As Much As We Do? Read On!'
  • 'How Much Do You Hate Your Sky-High Interest Rate?' 

20. How Much

  • 'You Have No Idea How Much This Will Change Your Life'
  • 'How Much Is Too Much to Change Your Life?' 

21. How Would

  • 'How Would You Like to Lower Your Mortgage Payment?'
  • 'How Would You Like to Win a Free Vacation to the Bahamas?' 

22. This

  • 'This Idea Can Change Your Life!'
  • 'This Is Your Chance to Change Your Life' 

23. Only

  • 'Previously Only Shared to 200 People'
  • 'Only You Can Decide to Change Your Life' 

24. Sale

  • 'Buy Now - This Is a One Time Sale!'
  • 'Don't Walk Away From the Greatest Bargain Sale of Your Life!' 

25. Free

  • 'Download Your Free Report!'
  • '570 Free Sales Letters and Business Forms!' 

26. You

  • 'You Are the Only Person Who Can Change Your Life'
  • 'You Must Act Now' 

27. How to

  • 'How to Make Money Online Fast'
  • 'How to Design Your Own Golf Course' 

The Sceret to Improving Your Sales!
The 27 Most Effective Headline Words of All Time. With these 27 of the most effective headline words of all time, we hope you have now discovered the secrets on to how improve quality of your words and marketing.


» More on Advertising